I’m not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn’t either. Agility PR Solutions did a round-up of Our top 10 PR articles for 2016. When I saw it, I thought, “I should do that.” Here then, is a list of my 10 blog posts that you can’t… Read More
Publicity
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
How to check references if you’re hiring a publicist
Don’t get caught with the Publicist from Hell. That’s easy to do if you’ve interviewed several candidates in-depth, you’ve chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don’t let yourself become so giddy with excitement over an exceptional… Read More
12 ways to use my free ebook on DIY publicity tips
It’s my annual gift to you: “The Best of The Publicity Hound’s Tips of the Week of 2012” ebook. This year’s book includes 27 publicity and social media tips for businesses, schools, nonprofits, authors, speakers and experts, excerpted from my ezine, delivered each Tuesday and Saturday. Right-lick here and save the book to your hard… Read More
Authors: 9 things to do when you can’t afford a publicist
When self-published authors call me and want a referral to a book publicist, I always ask how much they’ve budgeted for a publicist. They usually say: “Nothing” or “I haven’t thought about that yet” or “I can afford about $300.” They’re often shocked and disheartened when I tell them they need, at the very least,… Read More
How to score maximum publicity in minimum time
Tim Ferriss, author of the best-selling book “The 4-Hour Work Week,” says three problems might be stalling you from spreading the word about what you’re doing: You don’t have video on YouTube. One of the best ways to promote yourself is by creating short videos and uploading them to your own YouTube channel. You can produce… Read More
7 easy ways to find a journalist’s email address
Let’s say you’ve spent time building a relationship with a journalist you eventually want to pitch. You know the importance of giving before you get. You’ve followed her on Twitterand retweeted several of her tips. You want to do more research online and learn all you can about her. You also need her email address.… Read More
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to use holidays to publicize your hotel, B&B or lodging property. http://ow.ly/eECHT 10 questions to ask when interviewing candidates to manage your social media. http://ow.ly/eEDPM Autumn is a second spring, when every leaf… Read More
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More
Dog Tweets—21 tips for pulling off a spectacular live event
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 tips for pulling off a spectacular live event. http://ow.ly/dHgpm Need to hire a marketer? Consider hiring a journalist. http://ow.ly/dGxll 5 things to help you achieve the lion’s share of press coverage. http://ow.ly/dGtGg How… Read More