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Publicity Hound Archives

TV & Radio

Oprah scandal: A lesson in crisis management and a correction

Please note the correction in the seventh paragraph of the post below, which was brought to my attention today, October 4, 2008 when a reporter from People magazine called me for a comment regarding this story. The story states that Oprah’s former headmistress has filed a defamation suit against Oprah, the Huffington Post, and me.… Read More

CVBs, chambers: Bring ‘Ellen’ to your town

Here’s a chance for Convention & Visitors Bureaus or chambers of commerce to strut their best stuff and bring the Ellen Degeneres Show to their town. Ellen is sponsoring a “Wish You Were Here” program. (This is not a contest for legal reasons, claims a PR rep.) It’s a 10-week project to find a city that’s special enough to… Read More

Radio-TV Interview Report gets good reviews

Radio-TV Interview Report, the magazine that TV and radio producers read to find guests, gets mostly positive reviews from speakers who have responded to a question about the effectiveness of ads they bought in that publication. In a recent issue of SpeakerNet News, a free ezine, speaker Jim Bouchard asked readers for feedback on RTIR.    RTIR is published by Steve Harrison,… Read More

Ellen DeGeneres could have averted a PR crisis

If only Publicity Hound Joni Hubred-Golden could have been around to help avert a PR disaster for Ellen DeGeneres and the dog rescue group Moms and Mutts. Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts.  When the dog didn’t get along with her cats, she… Read More

Public, leased access let you have your own TV show

Wishing and hoping for your own show on national TV? Stop waiting for an invitation to audition. Instead, create your own show on your cable TV company’s public access channel. That’s what foodie Dave Lieberman did when he was a student at Yale University. On his show “Campus Cuisine,” he demonstrated how fellow students could cook… Read More

New fall TV shows can be tied to your pitch

Michael Smart, national news director for Brigham Young University, generated fabulous publicity for the university several years ago just as the show “Survivor” was debuting on CBS. “We had an honors class at BYU on team-building that had been taught for 13 years, and it wasn’t new,” he said.  “The students were told they were stranded on… Read More

Baby Boomer couples: Apply for ‘Life Begins at 40’ TV show

If you’re over 40 and you want to make a change in your life, and generate some resulting publicity, apply for the new TV show “Life Begins at 40.” The producers describe the show:  “For many people in their 40s and 50s, the time has come to restructure their life and do something they’ve always dreamed… Read More

‘Better TV’ lifestyle show looking for guests

Thanks to Shawne Duperon and her publicity newsletter for this lead. “Better TV,” a daytime nationally syndicated lifestyle show debuting this month, is looking for experts, guests, celebrities, chefs, entertainers and more. If you’re an expert who lives in New York City, or you’re planning to visit there, this is a good lead for you. The show… Read More

Promote special events on weekend TV news shows

Calling all event planners, and Publicity Hounds who are charged with generating publicity for a special event. Start paying attention to the TV news shows in your community that are sometimes desperate for guests It can mean the difference between no pre-event coverage and tons of it.  One of the best places to look is the weekend… Read More

‘The Next Food Network Star’ looking for ’08 candidates

I’m addicted to “The Next Food Network Star,” and I’m thrilled that it’s returning for another season in ’08.  Foodies who want their own TV show should be thrilled, too, because now’s your chance.  But do you have what it takes?  The network is looking for people with cooking know-how, either self-taught or professionally trained or… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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