Not every Publicity Hound belongs on “Good Morning, America.” Even fewer belong on “Oprah.” If your topic isn’t right for the audiences that watch those shows, don’t even bother contacting the producers. But if it is, you could strike gold. Tomorrow, Steve Harrison will host a free 90-minute teleseminar on the three biggest tips… Read More
TV & Radio
Free contact info, pitching tips for 9 TV producers
If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More
4 percent of tweets recommend or criticize products
By Joan Stewart At first glance, it doesn’t seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a product. The study, done by TextWise, analyzed the content of 8.9 million tweets posted by 2.6 million unique users. An analysis of 1,000 tweets it… Read More
Resource links experts with radio shows that need guests
If you’re a guest expert, or a PR person who represents an expert, and you’re looking for radio talk shows and podcasts that need guests, don’t pitch only the big shows. Many of them are difficult to book, and you might be far better off trying to get onto shows that reach niched audiences. Check out RadioGuestList.com. You can… Read More
Artist needs tips for placing artwork on TV, movie sets
Consuelo Okdie from Tampa Bay, Fla., writes: “I’m hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films. “My work is unique in medium and application as I am one of a very few artists using polymer clay to… Read More
TV stations want readership participation
http://www.broadcastingcable.com/article/390681-Stations_Story_Meetings_Offer_Public_Option_.php
Offer 30-second spots featuring ‘how to’ tips for local radio
If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More
Ebooks offer talk radio contact info for specific niches
If you’re trying to get onto radio talk shows to promote your book, product, service, cause or issue—and you’re on a tight budget—a series of inexpensive ebooks will help you locate the contact information for shows in specific niches. Talk radio advocate Francine Silverman has based the ebooks on her book, Talk Radio Wants You:… Read More
Oprah’s producers blog & drop clues about what they like
If you’re dying to get onto Oprah, stop sending unsolicited books, press kits and other junk. Instead, spend some time reading the blog posts from the show’s 14 producers. Yes, they blog. Is it OK to contact them? You bet! Check out the invitation: If you read just one week’s worth of posts from producer “Caroline,”… Read More
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More