By Roshanda E. Pratt In a world saturated with content, it can be overwhelming standing out in the crowd. How do you position yourself as an authority? How do you passionately communicate your product or service? Why does this even matter? It matters greatly. Believe it or not, people still want to connect to people with… Read More
TV & Radio
How to connect with TV news personalities on social media
By Roshanda E. Pratt Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past. During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field calls from viewers who wanted to chat… Read More
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More
Newsjacking: A tempting bone for the media, even when you have no news
By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More
Need TV publicity? Don’t pitch a website. Pitch a yummy hook
One way to kill your chances of getting onto local TV is to pitch your website. That’s what Tom Graber of Milwaukee wanted to do a few weeks ago. Tom’s website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. Every Friday of the year throughout the entire… Read More
Tips for getting booked on the more than 800 Mind-Body-Spirit radio shows
When you think of talk radio, you think politics, home improvement shows and public radio. Mind-Body-Spirit shows aren’t as obvious, but they have huge followings. Guests talk about familiar topics like the law of attraction, positive thinking, walking your life journey and guided meditation. Not-so-obvious topics include soulgasms, twin flames, platonic solids, and mystic visualization.… Read More
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
Win a tour of the “Good Morning America” set
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on “Good Morning America,” a primo publicity hit. If you can’t get booked as a guest, the next best thing is the chance to tour the set with co-host George Stephanopoulos. And it could be yours for only… Read More
BlogTalkRadio: A huge rip-off or a handy resource?
I haven’t started blogging yet, but I’ve been recommending it as a fabulous way to host your own radio show and build a loyal following. I’ve appeared an expert on several BlogTalkRadio shows, and I’ve always been curious about whether that service is worth it. This week, Anne Roos, one of my readers, referred… Read More