You volunteer to do PR for your church, and the job includes generating publicity for–groan–the annual spaghetti supper. A morning drive-time radio show in your community would be the perfect place to promote the event. It’s a fun show and everybody listens to it because the deejay is a real character. But what can you… Read More
TV & Radio
Put limitations on sensitive TV video
Night after night, we see stories on the local and national TV news about topics like obesity, alcoholism, drug abuse and mental illness. The reporter’s narration accompanies generic film footage of people walking on a crowded sidewalk, or students making their way to class on a college campus. No problem–except if the story happens to… Read More
TV Weatherperson’s Day
I’ve received so much great feedback from Publicity Hounds who have used my tip about “TV Weatherperson’s Day” on February 5 that I’m mentioning itagain. When it comes to celebrity status, the TV weather people are at the bottom of the totem pole. While the news anchor is invited to host a glitzy charity ball,… Read More
How to Get Onto “The 700 Club”
Sharon Dotson of Bayou City PR in Houston, Texas wants to know how to get a client onto “The 700 Club,” a live TV program that airs weekdays from The Christian Broadcasting Network’s (CBN) broadcast facilities in Virginia Beach, Virginia. Hosted by Pat Robertson, the program focuses on Christian ministry. From Sandy Dumont of Norfolk,… Read More
Finding the right story hook will help you sell on radio
Veteran radio talk show host George McKenzie thinks radio is an often overlooked publicity outlet for authors, consultants, and anyone who has a product or service to sell. Why? Because they pitch their books, products or service to radio DJs, and fail miserably. The secret, he says, is not to pitch what you are selling.… Read More
How to Get Booked on “The View”
After finally landing a spot on a major TV talk show, publicists and guests sometimes make the big mistake of thanking the wrong person. They send flowers, or candy, or baskets of muffins, or cute little gifts that they know the Barbara Walters and Joy Behars of the world will love. But they ignore the… Read More
Local tv news
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CD get local tv publicity
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