If you’re pitching your local TV stations and not having much luck this month, it might be because we’re in the middle of May sweeps. Newsrooms everywhere are broadcasting their big investigative stories designed to boost the all important Nielsen ratings. Unless your pitch is time-sensitive, hold off pitching for another few weeks. Use this… Read More
TV & Radio
Follow the clues
When you listen to your favorite radio talk show, do you listen with only one ear, oblivious to all the little clues the hosts or the drive-time deejays are dropping about their likes and dislikes, hobbies, friends and family members, and other topics that will catch their attention in your pitch letters and phone calls?… Read More
Prep your CEO for TV interviews
PR Week offers some great tips on how to prepare your CEO for TV interviews. Most of these items are useful for print and radio, too. They’re courtesty of Jerry Doyle, EVP at CommCore Consulting Group. 1. How well does he know the subject matter for the interview? It is perfectly reasonable to expect that… Read More
“Fox & Friends” takes irreverant view of top stories
As an associate producer of “Fox & Friends,” Jess Todtfeld has heard it all from people who have no clue how to pitch. Particularly annoying are authors who call and want to spend the entire time asking him about topics that the show covers. “Then they follow that with a book title pitch,” he says.… Read More
Pitch stories for TV’s warm & fuzzy finale
Just before the local evening news is coming to an end, you hear the TV anchor lead off the final story of the night with the same two words. “Finally, tonight…” What follows is a warm and fuzzy finale, a 60-second slice of fluff that makes you smile as you head to bed. It might… Read More
How to clinch radio interviews
Alex Carroll says that if you want to get onto radio talk shows, the host or producer probably won’t book you for an interview unless you can do one of these 6 things: –Tell listeners how to save time or money –Give them information that will make them rich –Tell an amazing story –Make them… Read More
Authors can sell, sell, sell on talk radio shows
Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to participate is 580-474-3600 and the… Read More
Slow weekends a great time to pitch TV
Publicity Hound Sabrina Gary Anwah, public information officer at the McLean Community Center in Fairfax County, Virginia, writes with this success story: “Thank you for coming and speaking to the Fairfax County Government Communicators group. “Inspired by your talk, I decided to approach a local TV reporter about our Moroccan festival. Amazingly, she agreed to… Read More
Oprah’s audience might not be right for you
Not a week goes by that somebody, someplace, doesn’t ask me “How do I get onto ‘Oprah’?” The question comes from some of the most unlikely candidates. They’re people with dry business topics that would lull Oprah’s viewers to sleep. Or they’ve written a boring book that just wouldn’t appeal to the demographics of her… Read More
Cable TV shows draws clients for Illinois PR pro
Publicist Robert Smith wanted something more than the standard brochure to set himself apart from all the other public relations practitioners in the U.S. So after seeing a tip in this newsletter about starting his own TV show, courtesy of his local cable TV station’s public access channel, he tried it. “I had never heard… Read More