Publicity Hound Carol White of RLI Press in Wilson, Oregon adds to last week’s item about things to do before you do your stint as a guest on a radio talk show. “I’ve had some similar bone-head incidents,” she says. They include: “While doing an hour-long NPR show in Dallas, TX (we were in Hawaii!)… Read More
TV & Radio
Radio talk show guests need checklist of things to do before the show begins
I just got off the phone with Pam Newman, who interviewed me for one hour on her program “Unlocking the Secrets of Your Small Business” on Hot Talk 1510 AM Radio in Kansas City about how small business people can generate free publicity. I called in about 5 minutes before the hour, as instructed, then listened… Read More
‘Today’ looking for great grandmas, foodies, cheap dates
The “Today” show will be honoring outstanding grandmothers this May and wants you to nominate your favorite grandma. It also wants to hear from Publicity Hounds who live in or near Chicago, Seattle or West Palm Beach and love food. This is for an upcoming series with Giada De Laurentiis, author of “Everyday Italian” and… Read More
‘The View’ producers know what they want–don’t try to change their minds
A Publicity Hound writes: “I have a client who has been booked on the ‘Today’ show as part of their “Love After 40” series. I didn’t get the segment directly. ‘Today’ called us after seeing the local NBC segment about my client. I am wondering the best wording to use to capitalize on this exciting opportunity. … Read More
‘Book Marketing with Fran’ radio show wants guests
Fran Silverman is looking for fiction and non-fiction authors of all stripes to interview, as well as publishers and publicists for her radio show called “Book Marketing with Fran” on Achieve Radio, an Internet radio station. The show is 57 minutes. It airs live each Tuesday at 3 PM Eastern. She’s booked through September but… Read More
NPR’s ‘This I Believe’ wants essays about your core values
If you’re struggling to come up with a story idea, or your pitches keep bombing, and you live in the U.S., this tip is for you. National Public Radio has a new feature called “This I Believe,” a national project that invites you to write about your core beliefs. The personal statements from listeners air… Read More
Radio talk shows can be a publicity gold mine
Remember me telling you about Business Solutions, the hour-long Milwaukee radio show for entrepreneurs that hosted me as their guest expert on Saturday afternoon? I was disappointed that we didn’t get any calls from the audience. But here’s what happened and what I learned as a result of that program: —The host, Diane Chamness, was… Read More
Radio talk shows: 6 traits of ideal hosts, guests
If you’re trying to figure out how to be a great guest on a radio talk show, just exhibit the same traits that stations demand in their hosts. In the February issue of Talkers magazine, talk show consultant John Mainelli who also covers radio for the New York Post, lists these six traits of the best hosts: A sense… Read More
Talk radio shows can help you promote your product, service, cause or issue
Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show—whether it’s national shows like Howard Stern or Sean Hannity or the rinky-dink shows in your own community. So there I was on Saturday afternoon, driving to the supermarket near my home for a… Read More
Publicity tip—Mom authors can take blogging tour courtesy of Mom Writer’s Talk Radio
Are you a mom author looking for publicity for your book? Mom Writer’s Talk Radio, the premier online talk radio show for writing moms, is starting a Mom Writer’s Blog Tour. Blog tours, which have been gaining in popularity among authors, are a way for writers to gain publicity without spending a dime. The author… Read More