If you’re a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements. “That Marketing Show,” hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing industry executives who decide which… Read More
TV & Radio
Ribbon-cutting event? You can do better than that
I know you’ve seen photos just like this one hundreds of times. It’s called a ribbon-cutting event, complete with the giant cardbaord scissors, and it’s one of the most-photographed, most boring ways to try to generate publicity. Equally repugnant are those giant cardboard checks that somebody “presents” to someone else, usually when a company or a group… Read More
‘Nightline’ appearance traced back to ezine
If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
YachtBuddy.com wants news about sailing events
Do you have news about sailing events, boat shows, yacht launches or speedboat trials? If so, YachtBuddy.com, based in Antigua, wants it, as well as yacht brokerage news. “We would like yacht and marine product reviews and articles too. If it would fit in a yacht magazine it would be suitable. Photos are encouraged.” Go… Read More
Doing TV interviews? Don’t overuse the reporter’s name
The best sales people address a person by name when trying to sell them something. But if a TV reporter is interviewing you, don’t overdo it. That’s the advice from Michigan TV reporter Shawne Duperon. “During a live interview, if you keep repeating the reporter or anchor’s name, it can sound and look really weird.… Read More
Optimist International wants tips for distributing PSAs
This week’s “Help This Hound” question is from Carrollyn Cox of Virginia Beach: “I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add). “I know how to personally approach local media, the public access channels and the local cable company. But we… Read More
NPR a great place for coverage of the arts
My daily newspaper, the Milwaukee Journal Sentinel, is among “the incredible shrinking newspapers” I wrote about a few weeks ago. I don’t know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be. If your newspaper is also shrinking, coverage of the arts… Read More
Why most Oprah fans need an ebook on how to pitch
Women’s Wear Daily says the staff at “O, the Oprah Magazine” isn’t pleased with Susan Harrow’s new ebook “Get into O Magazine.” And WWD doesn’t seem to be either, based on this review. But reviewer Amy Wicks doesn’t present a very convincing argument. Some of Susan’s “secrets,” she says, are “relatively commonsensical topics” that anyone can learn just by picking up the… Read More
Candy addicts wanted for TV news magazine
A national TV news magazine is looking for two recovering candy addicts willing to talk about their addiction. Connie Bennett, author of the new book “Sugar Shock,” says the producers have contacted her and asked her to find two people who have been off sugar for at least a year and are willing to talk… Read More
Public Radio International producer shares pitching tips
Thinking of pitching public radio with your story? If so, first read these pitching tips from Charles Munroe-Kane, courtesy of Bulldog Reporter. Munroe-Kane produces “To The Best of Our Knowledge” and “Zorba Paster on Your Health” for Public Radio International and says he isn’t interested in breaking news events but, rather, a “cultural” look at the… Read More