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Publicity Hound Archives

TV & Radio

Free Training on How to be an In-demand Podcast Guest

Podcasting, also known as Internet radio, ranks as one of the fastest and easiest ways to build a large audience of raving fans, regardless of your topic. If you don’t want to hassle with learning the technology or buying fancy equipment to host your own show, no worries. Be a guest on other people’s shows… Read More

How to Sell Your Story to Hollywood for a Movie or TV Show

“Game of Thrones” “Orange is the New Black” “House of Cards” “Friday Night Lights” “Call the Midwife” Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow—Thursday, March 16, 2017—when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made… Read More

How to Sell Your Story to Hollywood for a Movie or TV Show

“Game of Thrones” “Orange is the New Black” “House of Cards” “Friday Night Lights” “Call the Midwife” Each is a top TV show based on a book. Could the title of your book eventually be among them? Find out tomorrow—Thursday, March 16, 2017—when Daniel Hall introduces you to Hollywood producer Ken Atchity who has made… Read More

How to Create Sizzling ‘Book Hooks’ for Drive-time Radio

UPDATE on Nov. 22, 2015: You can listen to the free replay of this call here. *** One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV show and in print. They pitch… Read More

On TV and Radio, Avoid a Hot Mic That Leads to PR Hell

By Roshanda E. Pratt It has happened to presidents, vice-presidents, CEOs, athletes and even reporters. Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It’s called being unaware of the “hot mic” and saying something intended to be private. Hot mic situations happen more often than you realize.… Read More

Radio publicity tip: Call talk shows and comment

Savvy Publicity Hounds know how to use talk radio to their advantage, even if they’re only calling the show to comment on an issue the host is discussing. The first hoop you must jump through is to get past the call screener, particularly if it’s a big talk show. Be ready to tell the screener… Read More

How your digital fingerprint can keep you from appearing on the 5 o’clock news

By Roshanda Pratt If you’ve read my guest posts here on The Publicity Hound’s Blog, you know I’m  a news hound. While I was snooping around recently, I was reminded of something I need to warn you about when it comes to the media.  Nothing is really off limits. In our digital world, it’s much… Read More

Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show

     Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:   Guess where most of this stuff ends up? In the trash bin.    Why Producers Don’t Want This Junk Producers are too busy to wade through mountains of materials. So the publicity seekers… Read More

Want local TV publicity? 3 ways to get on reporters’ radar

By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way… Read More

5 Tips for Selling Books or Products on Radio

Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview. And you don’t have to appear only on big stations. Shows devoted to niche topics have loyal listeners.  Here… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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