When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & Directories to Generate Publicity &… Read More
5 ways to be included on other people’s Twitter lists
When I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand, I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. One of my suggestions was to write a blog post telling… Read More
5 ways to use Twitter lists for PR, publicity
I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. Lists are all the rage right now, for so many reasons. They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to… Read More
How to link your Twitter and Facebook accounts
By Joan Stewart One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa. Another is how to save time when doing social media tasks. You have three options which will solve both problems. Whichever one you… Read More
How freelancers can use Twitter to find journalists, sources
Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter. I came up with several ideas and added more to the list: Follow journalists in your target market. Regardless of whether they follow you, pay attention to what they’re tweeting. Retweet some of their… Read More
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody’s content. But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a dozen people—or two dozen, or three dozen—have retweeted your content during the last 24… Read More
Free White Paper for recruiters can help anyone who tweets
You don’t have to be a recruiter to find a treasure trove of Twitter tips in the free White Paper “Twitter for Recruiters: How to Minimize Your Time & Maximize Your ROI,” from Arbita. Twitter newbies will learn the basics like how to optimize their profiles, what to tweet and not tweet, how to quickly… Read More
Your dog can soon have its own Twitter account
By Joan Stewart By the end of the summer, your dog should be able to start sending messages from his own Twitter account. It’s called Puppy Tweets and it’s made by Mattel. The package includes a plastic tag with a sound and motion sensor that attaches to the dog’s collar. Connect the USB receiver to… Read More
When you tweet, you might end up on PleaseRobMe.com
Lots of people don’t think twice before advertising where they are, or where they’re going, on Twitter or Facebook. “Dinner’s only half made, but I’m rushing to pick up my kid from soccer.” “Leaving home and heading to a client meeting at Pete’s Bistro.” “Outa here for a weekend on the ski slopes.” If that describes you, and… Read More