By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live & Virtual Events to Reach Your… Read More
Social Media
Hang a banner advertising your Facebook Fan Page
By Joan Stewart Don’t just create a Facebook Fan Page, and then forget about all the ways you can promote it offline. Here’s a cool marketing tool that costs little and can attract fans in droves. It’s a simple Facebook banner that you can hang outside your restaurant, storefront, near the entrance to your park or museum, or wherever your… Read More
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers. Results of the 2010 Latina Bloguera Survey taken by Latinos in Social Media (LATISM for short), show that even though the number of blogueras has been climbing… Read More
Online catalog lets you search for PR, social media tools
Looking for a tool to help you navigate PR, communications or social media, or do you have one you’re selling? There’s a new service that can help. JungleBuzz lets you search its online catalog of more than 250 tools organized in 25 categories. Search results provide a description of available tools, features, functionality and access… Read More
Learn how to link surveys & social media at webinar Sept. 14
By Joan Stewart Looking for ways to really leverage social media for big profits? My business partner, Jeanne Hurlbert, PhD will be giving you some awesome new ways to do that on a webinar on September 14. Yes, she’ll be teaching you the things you’d expect, things like how to use blog polls to jumpstart… Read More
5 ways to be included on other people’s Twitter lists
When I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand, I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. One of my suggestions was to write a blog post telling… Read More
5 ways to use Twitter lists for PR, publicity
I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. Lists are all the rage right now, for so many reasons. They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to… Read More
How to link your Twitter and Facebook accounts
By Joan Stewart One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa. Another is how to save time when doing social media tasks. You have three options which will solve both problems. Whichever one you… Read More
Show website visitors how to find you on social media sites
By Joan Stewart If someone visits your website, will they know within seconds where to find you on the social media sites? “You’d have to be Nancy Drew to find the company blog on most websites, or its Facebook page, or all of its YouTube videos,” says blogger Bl Ochman. She’s right. When I read… Read More
How to accumulate recommendations on LinkedIn
By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More