A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my birthday. Today, it’s like junk mail. Not quite as annoying as “poking,” but so commonplace that I find myself asking, “Why am I doing this??????” It does nothing… Read More
Social Media
9 ways to reconnect with LinkedIn pals who change jobs
When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More
Help a blind person sidestep the captcha on Facebook
Judith Bron of Spring Valley, NY, writes: “I’m not the only blind person in the world, nor am I the only one who doesn’t have a Facebook account. “However, I wouldn’t mind having Facebook and Twitter accounts or an active LinkedIn account. The problem is that whenever I go to these sites, I’m asked to identify something… Read More
5 things to do if your Facebook Fan Page disappears
Google “my Facebook Fan Page disappeared,” and you’ll see a long list of frustrated, aggravated, infuriated people—some of whom have accumulated thousands of fans—perplexed as to why their Fan Pages, and months of valuable content, are long gone. It happened to me, as I explained here. And it can happen to you. You may not… Read More
Your LinkedIn headline should say ‘Call me.’ Does yours?
Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: “You need to contact his person, pronto!“ Until recently, my headline was so lame that I’m not even going to bore you with it here. It made me sound like every other publicity… Read More
6 reasons to use Quora to promote your expertise
Update on April 1, 2011: Malanie Jordan has just written a helpful post that explains more about quora. See “Quora: 7 Reasons Why It’s My New Best Marketing Friend.” The more places online where you can convince people you’re an expert, the more attention you’ll receive and the more traffic you can pull to your… Read More
Help! No one can see my Facebook Fan Page
Talk about frustrating! For the past few months, I’ve had no activity at my Facebook Fan Page, despite the fact that I’ve been posting videos, notes, tips and photos. If you click on that link or paste http://www.Facebook.com/publicitytips into your browser window, you’ll end up in your own account. Yet the page comes up in… Read More
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & Directories to Generate Publicity &… Read More
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews. I just came across these two videos from business owners on Yelp who explain how they handle bad reviews. Jeff D., who owns a wine and cheese shop in San Francisco, explains it here: Here’s what Frank and Paul, auto… Read More