Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click… Read More
Social Media
13 ways to cross-promote on social media sites
If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and… Read More
EveryBlock: Another uber-local site for community news
Here’s another hyperlocal website to add to your publicity toolbox: EveryBlock, perfect for publicizing local news in bigger cities, and also for finding other local blogs and media outlets you might not know about. MSNBC.com bought it in 2009 and unveiled the new version yesterday. It operates in 16 cities mostly on the east and west… Read More
How to give Facebook Fans a coupon for Liking a page?
Heather John of Los Angeles, Calif., asks this week’s Help This Hound question: “I created and manage the Facebook business page for an online store and I want to set something up on Facebook (maybe through Events?) where we send out a mass Facebook message inviting previous customers to like our new Facebook business page. … Read More
How to promote events on Twitter, Facebook & LinkedIn
When it’s time to promote your next live or virtual event, don’t assume that you’ll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn. Spending too much time promoting on one of those sites, particularly if the people who you’re trying to reach aren’t active there, can waste precious time.… Read More
Solution for ugly photo ribbon on Facebook fan pages
If you haven’t converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10. The tabs at the top will disappear. In their place, you’ll see an incredibly ugly photo ribbon that includes the five most recent photos you’ve posted to your wall. Here’s… Read More
LinkedIn: Like having your very own Lt. Columbo
Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the most powerful feature on the world’s largest business networking site. If you know… Read More
Use LinkedIn to attract more fans on Twitter, Facebook
One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my tips. I use LinkedIn, Twitter and Facebook, almost exclusively for business. But not everyone likes those three sites. Some are… Read More
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it. In fact, Jim says, the company can’t tell the difference between an inactive… Read More
Why LinkedIn groups put Facebook groups to shame
With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That’s because Groups have turned into a haven for spammers and many scam Faceboook groups continue to proliferate. Unless a Facebook Group is really serving your needs, you’d be wise… Read More