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The Publicity Hound® Archives

Social Media

How LinkedIn’s Alumni tool unlocks a company’s doors

You’re trying to get into a company that needs your products or services. But you don’t know anyone who works there, and you don’t want to be a pest by making a cold call. What to do? Wayne Breitbarth, author of the Number One best-selling book on LinkedIn, says you have several options. You can… Read More

Dog Tweets — 4 LinkedIn power tools most are using incorrectly

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 7 tips on the care & feeding of the media the day of your special event. http://ow.ly/d6xfG  Twitter tips for newbies. http://ow.ly/d6oNk Best Tools To Measure And Improve Your Social Influence… And Klout. http://ow.ly/d7lVR … Read More

Dog Tweets—The 5 funniest Twitter accounts

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why social media is unprofitable for extroverts http://ow.ly/d2PXs  Weekly magazines don’t work well in the marketplace anymore. How long before they die? http://ow.ly/cVKzw Do-it-yourself publicity seekers: You must know the difference between a press release… Read More

Why social media is unprofitable for extroverts

I’ll bet you find yourself making this social media mistake occasionally, just like I do. During your work day, you start carrying on a conversation with a few Facebook friends about topics that are important to you in your personal life, or just make you feel good. For me, those include how much I love my… Read More

Free template for a targeted social media system

Don Crowther, my mastermind coach and social media teacher, is giving away a free video this week in which he shows you how to create a targeted social media system that will keep your efforts focused on the tasks that will make you money, instead of wasting time having conversations that go nowhere. He’s also… Read More

Dog Tweets—How 3 nonprofits are using Pinterest to drive social change

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How 3 nonprofits are using Pinterest to drive social change. http://ow.ly/cw62y 12 wild and crazy ways to find a job in a tough economy, these will make you smile. http://ow.ly/cwoTo 6 steps for conducting… Read More

Bloggers ignoring you? Connect on social media sites

Trying to get in front of influential bloggers and catching their attention isn’t always easy. This includes journalists who blog. Let’s say you want to pitch a story about your company to an A-list blogger in your industry. Your emails go unanswered. Have you tried connecting on the social media sites? I follow a lot… Read More

Dog Tweets—4 ways to discover more about your audience with social media.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 ways to discover more about your audience with social media. http://ow.ly/c21QM Promote Your Book on a Budget: 20 Thrifty Ideas. http://ow.ly/c21uZ 4 tools can help you learn the best time to tweet. http://ow.ly/c22Gv… Read More

What advice do you have for Facebook after email snafu?

The little children running Facebook quietly changed users’ email addresses recently, with no warning whatsoever. Somebody, hire an adult to supervise the children. And then get this company a good PR person! This email switcheroo was one of two big, dumb boneheaded moves in the last few days.          Dumb Move Number 1:… Read More

5 ways to promote press releases on LinkedIn

Most people write a press release, upload to their website or one of the paid distribution sites, and then forget about it. Missed opportunities galore! One of the best ways to call attention to your release, assuming it’s for a business audience, is to promote it on LinkedIn five ways. I’ll be discussing them all,… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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