One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services. I’m starting with my LinkedIn profile. When I rewrote it a few months ago, something was missing but I couldn’t put my finger on it.… Read More
Social Media
Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook
I’ll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn’t intuitive, at least for me. But for every person who hates it, there’s another who swears it’s one… Read More
Dog Tweets—Authors: You can’t promote your book on your Facebook profile
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Effective story-telling for business [Works for PR and during media interviews, too.] The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing… Read More
Dog Tweets—How To Contact Facebook: A Directory of 120+ Forms
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How To Contact Facebook: A Directory of 120+ FormsUse this guide to show you exactly where to report content on Facebook. The top 5 reasons every artist should blog.Artists create some of the most… Read More
9 killer calls-to-action to use today on LinkedIn
Never assume that people know what you want them to do. You have to TELL them. Every time you write a status update on LinkedIn, or send an InMail, or answer a question in Groups, consider a call-to-action. You might think that sounds “too promotional” on the world’s Number 1 business networking site. But not… Read More
LinkedIn InMail, not an agent, lands author a book deal
Nataly Kelly spent years pitching publishers with an idea for a book on how language changes our lives and affects the world. No bites. She hired an agent who pitched it to the big New York publishers. Not even a nibble. Months later, after she severed ties with the agent, she got the bright… Read More
Use window-dressing power tools on your LinkedIn profile
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world’s #1 business networking site. Picture a spiffy front window in a department store with well-dressed mannequins, colorful props and… Read More
Why Pinterest contests are easier than Facebook contests
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the Brides of North Texas. A fun contest with an enticing prize can go viral within hours. Contests can pull traffic to your website, build your email list, get you in front of… Read More
LinkedIn phishing scheme is back—don’t respond
If you see a message in your email from “LinkedIn Email Confirmation” and with the subject line “Please confirm your email address,” it could very well be a fraud. That old LinkedIn phishing scheme is back again. I got three identical emails within 90 minutes this morning. Notice the “From” line in the header below. The other… Read More
Dog Tweets–3 great tips on how to use LinkedIn
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 3 great tips on how to use LinkedIn.With 200+ million members on LinkedIn you are really missing out if you are not using this professional social media platform to your advantage. Simple tips to… Read More