The little children running Facebook quietly changed users’ email addresses recently, with no warning whatsoever. Somebody, hire an adult to supervise the children. And then get this company a good PR person! This email switcheroo was one of two big, dumb boneheaded moves in the last few days. Dumb Move Number 1:… Read More
Social Media
3 things that say ‘I’m too lazy to read your blog’
If you want backlinks to your website or blog from other reputable, high traffic blogs, here are three things you don’t want to say to the blogger. All of them send the message, ‘I’m too lazy to read your blog and I don’t mind wasting your time. But I want your help anyway.” 1. “We… Read More
Authors: Lasso your book blurbs, put them on LinkedIn
Admit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to,… Read More
Authors: Why you shouldn’t respond to bad book reviews
One of the most powerful tools for marketing your books is the treasure trove of online book review and book recommendation sites like Goodreads, AuthorsDen and Shelfari. You can create a community of hundreds or even thousands of raving fans who will examine which books you’ve placed on your virtual bookshelf. They’ll discuss, review and recommend… Read More
Biggest Facebook frustration: Secret settings or ROI?
It’s hard to decide which part of Facebook drives people craziest: The super-secret settings that nobody tells them about, or the difficulty for businesses to really gain traction and see a return on their investment of time. I vote for ROI. But then, I almost drove myself crazy when my Facebook fan page disappeared early… Read More
PinAlerts tracks what’s being pinned at your website
You’re creating gorgeous Pinterest boards filled with stunning sunsets, wedding cakes fit for royalty and bling you can only dream about. And you’re having a ball. But does Pinterest bring money through the door? It sure can, if you know which product photos and images at your website are being pinned the most. PinAlerts, a… Read More
Dog Tweets—8 Ways to Get the Biggest Marketing Bang Out of SlideShare
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 Ways to Get the Biggest Marketing Bang Out of SlideShare [Love Tip #4 for capturing leads] http://ow.ly/aLJGG How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. http://ow.ly/aLP4N… Read More
5 reasons I don’t tweet during conferences anymore
I’ve stopped tweeting from seminars, workshops and other live events I attend as a speaker or an audience member. Here’s why: 1. Multi-tasking, research shows, isn’t productive. In fact, the opposite is true. If I’m in the audience to learn, and I’m busy listening, and busy tweeting, something’s got to give. If you… Read More
Dog Tweets—5 things to do if your Facebook fan page disappears
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More
Dog Tweets—How authors promote each other’s books on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More