Journalists have traditionally been slow to embrace online tools that will make their jobs easier. Some of them are finally using social networking sites like Facebook and Twitter to find sources or look for story ideas. One area where you won’t see many journalists participating, however, is in the comments section at blogs and in… Read More
Social Media
How long before criminals start monitoring Twitter?
Maybe it’s just me. But I fear that one day soon, criminals will discover that Twitter is one of the best places to find empty houses vulnerable to a break-in, or Twitterers who make it easy for them to commit far more serious crimes. I expect to see lots of details in tweets about what… Read More
More tips, ideas on how to use Twitter
Since finishing my special report two days ago on how to use Twitter for business, I came across several other interesting items related to Twitter: –Earlier today, when content strategist and blogger Amy Gahran was working in her home office in Boulder, Colorado, she learned about an approaching tornado via Twitter. In an article at the Poynter website, she detailed her… Read More
Google Friend Connect brings social media to any website
If you own a website, you’ll be able to turn it into a social network soon, thanks to Google Friend Connect. By adding a snippet of code to your site, you’ll be able to get social features up and running immediately without programming. Pick and choose from user registration, invitations, members gallery, message posting, as well as… Read More
A Wikipedia listing isn’t easy, but here are 6 tips
Convincing Wikipedia, the largest multilingual free-content encyclopedia on the Internet, to include a page about your company can be one of the best ways to become well-regarded, credibile in the eyes of the search engines and generate tons of traffic. Yet a listing on Wikipedia is very difficult. Ralph Wilson of Web Marketing Today did a video interview with Mike Svatek who passed along six tips… Read More
Know journalists who Twitter? Add them to this wiki
Everybody, it seems, is Twittering these days. And for good reason. You can follow your friends who are Twittering, use Twitter numerous ways in your business (more about this in a minute), and even search for other Twitterers using specific keywords. Last week, Publicity Hound Harry Hoover announced that he started compiling a list of Twittering journalists and media… Read More
Journalists search LinkedIn for ideas, topics, trends—and dirt
If you have a profile on LinkedIn, don’t be surprised if a journalist calls and says she found you there. Could be she’s an investigative reporter who’s digging up dirt on your former employer. Or maybe she’s just looking for story ideas, did a search at the site and your profile popped up. Check out 10… Read More
Journalists using social networking sites to find sources
The 2008 PRWeek/PRNewswire Media Survey reveals some interesting results about the way journalists do their jobs. When they hunt for sources and do research before writing, many of them use three popular social networking sites to save time: LinedIn, MySpace and Facebook. PRWeek surveyed more than 1,200 journalists and bloggers. One out of four say they have a… Read More
Google Will Reward You for Video
Are you tired of lousy Google rankings for your website or blog? Are you wasting hundreds of dollars on Google pay-per-click advertising that isn’t making anybody except the Google advertising people happy? I hear from dozens of Publicity Hounds each week who are doing just that. That’s why I tell them to start cranking out… Read More
LinkedIn can provide comments from experts
When you’ve got a great headline for a how-to article you want to write, and you’re looking for experts to provide background or commentary on your topic, consider LinkedIn, the most popular social networking site for business people. Copyblogger explains that LinkedIn gives you access to millions of experts throughout the world—many of whom are eager to be quoted… Read More