If you think your idea for a crowdfunding project is too “out there,” and that total strangers will never fork over their hard-earned money to make your dream come true, a closer look at this social media phenomenon might convince you to just go ahead and ask. Crowdfunding is a way to get financial help,… Read More
Social Media
Book publicity tip: Share testimonial photos on your Facebook page
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in Tuscany with seven strangers during one life-altering summer. Gail, a breast cancer survivor, hoped that… Read More
Use a short, numbered list to draw attention to a tweet
Here’s a clever way to draw people’s attention to a tweet, particularly if they’re on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen. Create a very short list and give each item its own line, like this tweet from @jarredbkeller which immediately caught my attention because of… Read More
How much is an email address from Facebook really worth?
Here’s a startling statistic that will force you to really think about how much money you’re probably leaving on the table on Facebook. Studies show that the average Facebook “Like” is worth about $10 a year. Some of those people will buy from you when they see you promoting things, but most won’t. If that… Read More
6 Common Problems with Opt-in Boxes on Facebook
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like… Read More
Dog Tweets of the Week–101 Tips for Using Instagram for Business
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 101 Tips for Using Instagram for BusinessInstagram is a relatively new mobile app. The company created a website and appears to be growing. Businesses are finding success building followings on Instagram and… Read More
Dog Tweets of the Week–How To Cultivate a Relationship on Google Plus
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 5 ways to use PhotoFuniaThe free, fun little tool for inserting a photo of your face, or a short text message, into photos at PhotoFunia.com has a variety of uses for Publicity… Read More
Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Two Simple Twitter Tips to Virtually Dominate Your NicheHere are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter! Guess which platform journalists… Read More
Dog Tweets of the Week–How to make a blog banner–free, fast and easy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Using hashtags: 7 ways to avoid looking like a dweebIt’s one of the most powerful tools in search. It’s the hashtag, #, above the numeral 3 on your keyboard, an easy way… Read More
Make a video of your Twitter account with this free tool
If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet. It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how… Read More