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Publicity Hound Archives

Social Media

How does musicians’ social networking site spread the word?

Kevin Gardiner of Tolland, Connecticut writes: “I am the president of Tune Rooms, a social network for musicians that lets users collaborate in virtual song-writing sessions. “Since we launched our site, we’ve received overwhelmingly positive feedback. But the main gripe that we don’t have enough users. I need to figure out how to grow the… Read More

Hungry reporter gets a free gourmet burger, thanks to Twitter

Twenty years ago, when I worked in the newspaper business, if a local company had delivered to my newsroom a free gourmet burger that I could enjoy at lunch, I probably would have turned red from embarrassment, then eaten it, with my fellow newsroom buddies watching. Gourmet burgers, after all, didn’t fall into the “anything… Read More

Facebook, social networking sites make the cash register ring

This is for the doubting Thomases who aren’t convinced that social networking can be profitable. I promoted last week’s teleseminar series “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” by creating an event on my Facebook page.  My assistant then invited my 1,028 friends.  At $77, I wasn’t sure how many Facebook friends would attend,… Read More

Meet me at Social Media Summit Sept. 10-12 in Chicago

Response to the two teleseminars I’m hosting today and tomorrow on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” has been overwhelming. I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze… Read More

Social networking tips and success stories

I’m quoted in the July issue of Cleveland  Business Connects magazine, explaining why I’m in love with Twitter, the free micro-blogging tool. (“It takes far less time than many other social networking tools and can produce incredibly powerful results.”) Publicity Hound Lynne Meyer, APR, who reads my ezine, The Publicity Hound’s Tips of the Week, asked if… Read More

Add social media links to your EzineArticles.com profile

It’s difficult enough keeping up with all the updates, profiles, friending, etc. at social networking sites. So thanks to Chris Knight of EzineArticles.com for reminding us to cross-promote from these sites and to include social media links in our EzineArticles.com profiles.  His website is now supporting LinkedIn, Facebook, MySpace, Twitter & FriendFeed. Here’s a sample of what his… Read More

Use LinkedIn to promote–ethically and powerfully

Some people collect LinkedIn connections like they collect pennies in a big, empty mayonnaise jar. They add them one by one, watching the pile of names grow bigger and bigger.  They keep track of how many connections they’ve made.  And they feel pretty darn good when their list grows to 100. ..300…500 names and beyond.… Read More

Best Twitter tools and resources

Savvy Publicity Hounds are already using Twitter for business and publicity. Twitter has become so popular, in fact, that almost daily, people are creating a variety of tools and widgets to help you Twitter faster and more effectively, and locate tweets about you and your company. But with more than 350 Twitter tools from which… Read More

New social networking site for New Age, spiritual communities

New Age Directories—sort of a MySpace or Facebook of the New Age, spiritual and alternative communities— has just gone live. “Create your own online world and promote yourself, your ideas, your dreams; share your thoughts, expertise and advice; share your healing, love and gratitude; find, seek, look, listen, ask; make friends, business contacts, even romance – anything… Read More

Why few journalists comment at blogs and in forums

Journalists have traditionally been slow to embrace online tools that will make their jobs easier. Some of them are finally using social networking sites like Facebook and Twitter to find sources or look for story ideas. One area where you won’t see many journalists participating, however, is in the comments section at blogs and in… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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