If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else… Read More
Social Media
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier. When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts—and Promote, he mentioned that there were hundreds of… Read More
Twitterers, do you ‘unfollow’ people who ‘unfollow’ you?
Dan Janal of Shorewood, MN, owner of PRLeads, writes: “I subscribe to UseQwitter.com which tells me when people stop following me on Twittter. “I recently became very active on Twitter and many people started following me—more than 400 in a week. However, UseQwitter now tells me that 20 people have stopped following me. “Was this a scam… Read More
Social networking ROI: A testimonial more valuable than an ad
Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours, bring more leads or more sales, they wonder. Here’s one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. Answering questions is one of the very best ways to… Read More
4 ways I censor myself in social media circles
When you tweet or post on somebody else’s Facebook wall, do you censor yourself? It’s an interesting question. Joyce Dierschke asked it at the Social Media Today blog, and it really made me think. Recently, a Cisco job applicant tweeted his way out of a job. In New York, a PR guy at Ketchum got caught dissing Memphis, a city he was… Read More
How to use Twitter hashtags for promotion, publicity
If you’re planning a special event like an industry convention or a speaking engagement, even a teleseminar, invite the Twitter community to buzz about it. At the opening session, announce from the stage or your teleseminar call that participants who tweet about the event should use a hashtag, and then tell them what tag you want… Read More
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile: It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine… Read More
How Twitter can help you fix your toilet
The next time you have problems with your toilet, just check in with Scott Soncray, aka The Twitter Plumber, who goes by @stoncray. Scott, director of communications for a nonprofit, is one of the thousands–perhaps millions of Twitterers–who helps a fellow Twitterer in need. Take, for example, the annoying problem of a running toilet. When PR pro Judy Lederman of JSL Publicity &… Read More
How to get Google juice from your LinkedIn profile
The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver. And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I’d much rather… Read More
How to track Twitter quitters who don’t follow you anymore
Many of us on Twitter are racking up followers so quickly that we don’t stop to think about those people who follow us, then click on “unfollow” when they read one of our tweets that offends, angers or bores them. If you’re curious about which followers have abandoned you, check out the free service Qwitter. When you enter your… Read More