By Joan Stewart If you’ve just started networking on LinkedIn, the site can be a little intimidating. And you might be stumped about how to create an effective strategy on a site that’s so big. The best place to start is with LinkedIn’s three-step New User Starter Guide. It gives a quick summary, with links, to the… Read More
Social Media
200+ want JV partnerships for new social media product
By Joan Stewart We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big until this week. More than 200 people are interested in joint venture partnerships to promote our new product, “Social Media Rx: Your 20-Minute Prescription for Cutting Through the Clutter, Chatter and… Read More
Trouble remembering social media passwords? Try KeePass
By Joan Stewart Remembering passwords to your website, blog and email program are hard enough. But if you’re participating in social media, it can be a nightmare, particularly since it’s a good idea to change them periodically. I’ve been using a great program called KeePass, the free, open source, lightweight and easy to use password manager. You can put… Read More
‘Tis the Season for Social Media
By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season–and it’s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year–that’s more than 1 in 4. Product… Read More
80+ free social media policies—add yours to this list
Companies and nonprofits everywhere are scrambling to create social media policies. But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample social media policies. If you have your own policy that isn’t listed here, add it to the list… Read More
Distinguish yourself from your company in your LinkedIn profile
Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company By Brenda Bernstein The Essay Expert One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who *they* are from who their *company* is. I call this “conflating” yourself with your company. “Conflating” is a… Read More
Corporate social media policy needed? Here are samples
What do you do when you’re walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page? What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird… Read More
Social media time-saver: Turn a LinkedIn Q&A into a video
Stop spending precious time creating original content for all your social media sites. Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video. Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More
Social media ROI includes free advice you get in a pinch
When people try to measure the return on investment at social media sites, they use the typical yardsticks—things like how much traffic they pull to their websites, how many people buy, and how many sign-ups they get for their ezines. One factor they frequently foget is how much time and money they can save using social… Read More
Use social networking to market your product, service 10 ways
Thousands of people who are being downsized, right-sized and capsized during this bad economy aren’t waiting around for a job offer. They’re looking to the Web for their next career—and maybe even riches. Enter e-Riches 2.0–Next-Generation Marketing Strategies for Making Millions Online, a new book by Internet success coach Scott Fox. If you’re one of the victims of this… Read More