If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I’d like to see them. Include the link in the comment section below, explain how you created the created the coupon, and the results you’ve seen. I’m looking for examples for a course I’m teaching. I’m familiar with… Read More
Social Media
Think social media is a fad? I dare you to watch this video
By Joan Stewart The Publicity Hound If you work for a company, and the boss won’t let you participate in social media on company time “because it’s just a fad,” here’s a powerful video that will prove the boss wrong. Or maybe YOU’RE the one who needs convincing. If you own a business and you… Read More
The perfect video to shame the social media naysayers
Is that smart-aleck friend of yours constantly berating you for tweeting and blogging, chiding you for wasting your time, and claiming that it’s just a fad? What about that “you-can’t-change-my-mind” boss who refuses to let the company have a blog “because we want to control what people say about us”? Ask for just five minutes… Read More
How freelancers can use Twitter to find journalists, sources
Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter. I came up with several ideas and added more to the list: Follow journalists in your target market. Regardless of whether they follow you, pay attention to what they’re tweeting. Retweet some of their… Read More
Creator of novelty soaps needs social media, marketing advice
Cindy Tollen of El Paso, Texas writes: “I am a one woman shop at SudznBubbles.com and I sell custom and novelty glycerine soap products, bath salts, body butter and lip balm—some of it around a food theme. You can buy a soap that looks like a piece of lucious peach pie, a cupcake or a… Read More
9 ways chambers of commerce can use social media
Chambers of commerce can use social media to promote activities such as their members’ open houses. (Shutterstock photo) By Joan Stewart Local chambers of commerce are always looking for new ways to add value for their members. That’s why social media sites are perfect for them. Here are nine ways chambers can use these sites: Create a… Read More
Calculate the value of your Facebook Fan Page
Maintaining a Facebook Fan Page is a lot of work. You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you. So how much is all this work really worth? Find out with the Social Page Evaluator, which… Read More
The biggest missed opportunity on LinkedIn
By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody’s content. But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a dozen people—or two dozen, or three dozen—have retweeted your content during the last 24… Read More
How to get a non-LinkedIn user to recommend you
By Joan Stewart If you’re trying to generate recommendations for your LinkedIn profile, you’ll eventually extend an invitation to someone who would be happy to endorse you, but isn’t on LinkedIn and doesn’t want to bother creating an account. It could be your college advisor, who’s in her 90s. You were her star pupil. But… Read More