Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: “You need to contact his person, pronto!“ Until recently, my headline was so lame that I’m not even going to bore you with it here. It made me sound like every other publicity… Read More
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
LinkedIn lets users recommend products
Starting this week, LinkedIn is offering its more than 80 million members a chance to recommend products and services on other companies’ Company Pages, under the Product tab. The new feature includes only 40 large companies like Hewlett-Packard, Microsoft, Dell, JetBlue, AT&T, Citibank and Volkswagen. But LinkedIn will expand it to include all companies and small businesses during… Read More
How to tweak your LinkedIn profile to attract attention
If you feel lost in the crowd on LinkedIn, here’s a clever way to make yourself stand out from the others in your industry. I discovered it as I was asking a question recently on LinkedIn. When you ask a question, LinkedIn gives you the option of emailing it to people in a particular industry, or geographic location. I chose “Public Relations.” A… Read More
How to accumulate recommendations on LinkedIn
By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More
The biggest missed opportunity on LinkedIn
By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More
How to get a non-LinkedIn user to recommend you
By Joan Stewart If you’re trying to generate recommendations for your LinkedIn profile, you’ll eventually extend an invitation to someone who would be happy to endorse you, but isn’t on LinkedIn and doesn’t want to bother creating an account. It could be your college advisor, who’s in her 90s. You were her star pupil. But… Read More
How to get a recommendation from someone not on LinkedIn
When Scott Allen was my guest during the teleseminar “How to Use LinkedIn to Promote Anything—Ethically and Powerfully,” he urged LinkedIn users to collect as many recommendations as possible. That’s one of the very best ways to flaunt your expertise and really stand out from your competitors. But what if the person who you ask for a recommendation… Read More
Tips for updating your LinkedIn profile
By Joan Stewart Too many of us build out our LinkedIn profile, and then once we see the blue bar that says “100% profile completeness,” we forget to return to it periodically for updates. An article by Elaine Varelas at Boston.com offers several tips that are especially pertinent to anyone who has lost their job,… Read More
How to connect by phone with a LinkedIn connection
By Joan Stewart Here’s a perfect example of how to build a strong relationship with one of your connections on LinkedIn. Follow it to the letter, and you’ll have a strong connection with somebody who can help you, and with whom you can help. Two weeks ago, when I reviewed my LinkedIn messages, I saw… Read More