By Joan Stewart If you’ve just started networking on LinkedIn, the site can be a little intimidating. And you might be stumped about how to create an effective strategy on a site that’s so big. The best place to start is with LinkedIn’s three-step New User Starter Guide. It gives a quick summary, with links, to the… Read More
Social media time-saver: Turn a LinkedIn Q&A into a video
Stop spending precious time creating original content for all your social media sites. Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video. Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More
Job-hunter offers $6,000 finder’s fee on LinkedIn
If you’re unemployed and desperate, it’s time to muster a little creativity, stage a kick-butt publicity stunt, and call on your LinkedIn connections to help land the perfect job. Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated her job as marketing manager and her entire department. Here’s her… Read More
Am I stingy by not answering a LinkedIn question? You decide
When I checked my email this morning, somebody who I know invited me to answer a question she had posted at LinkedIn. She was asking for suggestions on how to promote something. Just as I started to answer it, I noticed that she was asking for a private answer, not a public one. I stopped in mid-sentence, left… Read More
How to get Google juice from your LinkedIn profile
The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver. And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I’d much rather… Read More