Journalists have always hated being identified publicly as the “friend” of a source. “I’m not your friend,” is a typical response. “I’m just trying to do my job.” But that was 10 years ago, long before social networking sites came onto the scene. These days, if you’re trying to get in front of a reporter at… Read More
Don’t hide behind a cloak of anonymity on Facebook
If I’m going to spend time on Facebook replying to messages, writing on walls, and reading invitations to events, I want to see the whites of people’s eyes. And I want to know their names. I won’t waste time responding to a company whose only form of identification is their logo. I just completed Part… Read More
Facebook, social networking sites make the cash register ring
This is for the doubting Thomases who aren’t convinced that social networking can be profitable. I promoted last week’s teleseminar series “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” by creating an event on my Facebook page. My assistant then invited my 1,028 friends. At $77, I wasn’t sure how many Facebook friends would attend,… Read More
Targeting teens? Use MySpace and Facebook equally
If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook. MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit… Read More