Talk about frustrating! For the past few months, I’ve had no activity at my Facebook Fan Page, despite the fact that I’ve been posting videos, notes, tips and photos. If you click on that link or paste http://www.Facebook.com/publicitytips into your browser window, you’ll end up in your own account. Yet the page comes up in… Read More
Hang a banner advertising your Facebook Fan Page
By Joan Stewart Don’t just create a Facebook Fan Page, and then forget about all the ways you can promote it offline. Here’s a cool marketing tool that costs little and can attract fans in droves. It’s a simple Facebook banner that you can hang outside your restaurant, storefront, near the entrance to your park or museum, or wherever your… Read More
How to link your Twitter and Facebook accounts
By Joan Stewart One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa. Another is how to save time when doing social media tasks. You have three options which will solve both problems. Whichever one you… Read More
Wanted: Examples of Facebook Fan Page coupons
If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I’d like to see them. Include the link in the comment section below, explain how you created the created the coupon, and the results you’ve seen. I’m looking for examples for a course I’m teaching. I’m familiar with… Read More
Calculate the value of your Facebook Fan Page
Maintaining a Facebook Fan Page is a lot of work. You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you. So how much is all this work really worth? Find out with the Social Page Evaluator, which… Read More
How Einstein Bros. Bagels exploded its Facebook fan base
If you couldn’t access the article I mentioned in Tuesday’s newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it’s because Ragan Communications moved the article to its paid membership site after 48 hours. I begged them to keep it in the public area of their site, and they agreed. The article… Read More
Facebook makes it easier to reply to wall comments via email
By Joan Stewart If you’re a Facebook user, you might rely on email messages from Facebook, like I do, to let you know when someone has commented on your wall. That’s a nice feature. But if you want to keep the conversation going, you have to drop what you’re doing, log into Facebook, and then respond to… Read More
‘Tis the Season for Social Media
By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season–and it’s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year–that’s more than 1 in 4. Product… Read More
Facebook creates confusion with vanity URLs
If there’s a way to cause confusion for the masses, Facebook will discover it. That’s what’s happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13. An alert reader of my ezine emailed me… Read More
Why Facebook’s vanity URLs beat the current alternatives
Several readers responded to the item I posted in yesterday’s publicity tips newsletter about how Facebook is expected to announce this week that it’s offering vanity URLs. “What’s the big deal?” one reader asked in an email. “Anyone can already do a short URL—yours would be http://profile.to/joanstewart.” She’s right. Facebook already has an application lets users adopt a short URL for… Read More