Small Business Marketing

Brand Your Small Business with a Gusher of Local Publicity

If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More

How to Use Trade Associations for Publicity and Promotion

Trade associations—your own or those in other industries—are a powerful resource to promote your product, service, cause or issue. Here are 12 ideas you can start using today. Read more

Day 1: We Welcome Our Authors on #PublishingatSea

There’s so much to see and do on the fourth annual Publishing at Sea cruise, that I’m giving a quick rundown of the previous day, sharing with you highlights of what we saw, learned and ate. You’ll see some of the best tips from our 18 hours of class time. And I’ll include fun tidbits,… Read More

Insurance Agent Uses Restaurant Gift Cards to Pull Leads

One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.