Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More
Public Relations
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Follow These PR Rules If You Want To Raise Some Real Capital. http://t.co/OFOfjLof Submit series of articles to papers in rich suburbs via NAPS. Expensive, but might be worth it for you. http://ow.ly/93OKP Don’t… Read More
7 tech problems that can derail your PR—and how to fix them
The big magazine you’ve pitched says it wants to print the op-ed column you’ve submitted. But the editor says the head shot you’ve sent her isn’t good enough. She’s asked you to send a version that’s “300 dpi, 4-by-6” and she needs it NOW. Do you dare reply to the editor, telling her you’re not… Read More
Nice year-end gift for your clients and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More
Piggyback PR onto Baldwin & celebrities behaving badly
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. The plane… Read More
How to piggyback PR onto top consumer trends for 2012
Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you’re looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here’s the list of 12 Crucial Trends for 2012 (there are actually 13): You won’t be able to… Read More
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody… Read More
Cool PR finds & other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays http://ow.ly/7DjbU 50 tools that can help you write http://ow.ly/7BtSv The care and feeding of the press: Super tips from the… Read More
Media contact lists for PR people on a tight budget
Who wouldn’t love to be able afford the big, massive media contact database—the ones that cost thousands of dollars? But for sole proprieator PR people, or do-it-yourself Publicity Hounds, that’s usually out of the question. An inexpensive alternative is the collection of smaller lists offered by HandleYourOwnPR.com, a real bargain if you’re looking only for media who cover a… Read More