Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
Public Relations
30 PR experts you should follow on Twitter
I’m thrilled that I made the list of 30 PR experts you should follow on Twitter, compiled by eReleases, the press release writing and distribution service. Here are several things you can learn from lists like this: I’m not quite sure how the list was compiled, but I’ll bet somebody searched Twitter for “PR expert.” That… Read More
Giving free speeches? More places where you can speak
If you’re giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak. Add them to the list I offfered a few weeks ago when I first saw this query in the SpeakerNetNews ezine. When you… Read More
Top 10 ways to get free publicity from the Tiger Woods mess
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue. But hurry. This story may be old news by the end of the week. Here are the Top 10 ways to create free publicity for yourself by participating in the… Read More
13 ways to use royalty-free stock images in a PR campaign
If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases. Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release and the journalist… Read More
8 ways public speaking produces multiple revenue streams
If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams. Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food: Audience members have invited me to be part of their books.… Read More
Help artist raise funds for legal defense; win a shovel mask
John T. Unger of Mancelona, MI writes: “My fire bowls, original art which I’ve been making since 2005, have been copied by a manufacturer. He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs. “I have a strong case, a great lawyer and believe that if I can… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
Want a Bulldog PR award? Teleconference explains how to win
If you’re a PR firm or practitioner hoping to win a coveted Bulldog Award, you’ll have the chance to hear directly from three veteran judges on exactly what they’re looking for in a winning entry. Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It’s limited to the first 200… Read More