This guest post was written by Harrison Kratz, the Community Manager at MBA@UNC, the new online program that allows students to receive an aacsb online mba degree from the University of North Carolina anywhere around the world. Harrison also sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive, which has collected over… Read More
Public Relations
7 tips for the care and feeding of media at your event
This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More
Dog Tweets—20 Things PR is NOT
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Rewrite your boring bio. Ask yourself these 12 questions & weave answers into the copy. http://ow.ly/cNmlP 15 top social media thought leaders. (I added Don Crowther to the list.) http://ow.ly/cNJZA 5 strategies for promoting… Read More
How to find your next PR client: Just ask
This guest post was written by Linda Jay Geldens, a publishing professional with decades of experience. She has copyedited more than 60 book manuscripts in the past three years, on topics ranging from business to fantasy to novels to memoirs. She also writes promotional material, such as press releases, website text, blog posts, back cover copy… Read More
Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More
Dog Tweets–Why PR people should take infographics more seriously.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why PR people should take #infographics more seriously. http://ow.ly/bf7Aj 10 survival tips when planning your next event. [Tip: Lay off the booze.] http://ow.ly/be2r1 How to successfully pitch an idea for a TV show (this… Read More
Dog Tweets—5 reasons traditional PR is dead.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 reasons traditional PR is dead. http://ow.ly/aYitX Authors: How to get your books in front of librarians. http://ow.ly/aYk8n Tip on finding your target market: Make it easy for THEM to find YOU. Offer various… Read More
Wikipedia’s many errors frustrate PR people
Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Dog Tweets — How to write a hip-hop press release
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write a hip-hop press release. http://ow.ly/9NW5M How To Add Tech Billionaires To Your LinkedIn Network Right Now – Forbes. http://ow.ly/9Ooag 12 Most Little Known Tricks to Use On LinkedIn. http://ow.ly/9Ooua 8 ways to… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More