Public Relations

Dog Tweets—How to handle rejection from journalists when doing PR

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. Pitch it to someone else whose audience needs to hear what you’re offering. Pros… Read More

How to handle rejection from journalists when doing PR

When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake. Pick yourself up. Brush yourself off. And move on! That’s what I told an author this week… Read More

Fun facts in a professional bio make people smile

Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives build their online… Read More

Dog Tweets—8 reasons not to hire a PR firm

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 reasons not to hire a PR firm. [Lots of disagreement in the Comments section.] http://ow.ly/g0kK2 Instagram photos no longer visible on Twitter. http://ow.ly/g0kSI What Happens After the Facebook Like? 20 Tips To Engage… Read More

Speakers, do you still use one-sheets for marketing?

In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More

How to be an expert in your industry

If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More

7 reasons hotels should respond to bad reviews

That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More

Dog Tweets—6 times you should call a press conference

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for Marketing.… Read More

Dog Tweets–5 clever PR pitches that caught reporters’ attention

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 clever PR pitches that caught reporters’ attention. http://ow.ly/e6j1x 4 Pitches That Any Respectable Blogger Will Always Ignore http://ow.ly/ea9Gt Inside the PR campaigns of organizations that won Ragan’s 2012 PR Awards. http://ow.ly/eafTl Police in… Read More