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Publicity Hound Archives

Public Relations

Why statistics can be your greatest PR ally–or enemy

This month’s guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, Phillips Media Relations, specializes in media and presentation training.                By Brad Phillips Guest Blogger If you’re of a certain age, you probably remember those old television commercials for… Read More

Garden club needs help naming a winter gardening event

This week’s “Help this Hound” question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin: We’re sponsoring our first-ever daylong lecture series on Feb. 26, and we’re looking for a catchy title that will really build the buzz and draw a huge crowd. Guest experts from within and… Read More

7 things that can kill your event before it begins

Whether you’re sponsoring a live or virtual event, make sure you’ve covered the bases long before the big day arrives or you’ll be facing poor attendance, empty seats and a boss who’ll want a good explanation. Here are seven problems that can kill your event, despite a more-than-adequate budget and  a group of enthusiastic volunteers.… Read More

How can an author reach therapists, pastoral counselors?

This week’s Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.: “I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple’s Guide to Staying Connected. It’s geared toward couples in which one (or both) partners has a mental health problem, and toward… Read More

Make event promotion/PR easy: 27 questions spark ideas

When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.  The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More

How to work with a PR firm: 15 do’s and 8 don’ts

The New York Times’ Small business blog has an interesting post about do’s and dont’s when working with a PR firm. Jennifer Walzer, founder and chief executive of Backup My Info!, a company that does online data back-up, discusses her experiences with a PR firm and passes along advice on how to  make the relationship go smoothly. You’ve… Read More

Online catalog lets you search for PR, social media tools

Looking for a tool to help you navigate PR, communications  or social media, or do you have one you’re selling? There’s a new service that can help. JungleBuzz lets you search its online catalog of more than 250 tools organized in 25 categories.  Search results provide a description of available tools, features, functionality and access… Read More

7 ways to use surveys for publicity, PR, business-building

If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors,  generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More

How to build a strong brand so competitors can’t define you

How do you feel when you see the name McDonald’s? In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.”  Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris.  And that’s reassuring. How about this one?… Read More

How to add social media consulting to your services

Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income.  Most of what I’ve learned about social media has been from… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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