Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays http://ow.ly/7DjbU 50 tools that can help you write http://ow.ly/7BtSv The care and feeding of the press: Super tips from the… Read More
Public Relations
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website. Uh, of course, we… Read More
Prepare your PR company for hurricanes, earthquakes
If you’re in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural disasters is the stuff they teach in Crisis Communications 101. But many… Read More
Create animated graphics for PR with free generator
Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, “How did she do that?” Easy. It’s one of the 10 free generators, most of them animated, at… Read More
Restaurant owner needs help with PR for name change
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a PR quandry. I hope you and your readers might be able to give some advice. “Several months ago, you posted my first question in Help This Hound, asking how I could capture media attention for… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More
10 magic phrases journalists and bloggers LOVE
When you’re pitching the media, don’t spend all your time crafting your pitch. Think about how to weave what I call the “10 Magic Phrases” into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. I’ve printed the questions on handy notepads and I use them whenever a reporter calls, or when I… Read More
Sample PR contracts included in free ebook
If you’re setting up shop as a PR consultant, and you’ve got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don’t have the start-up money to consult with a lawyer? Problem solved. Kellye Crane, of Solor PR Pro, and Jenny… Read More
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven’t prepared answers to difficult questions, particularly if you’re in a bad news situation, you’ve blown it. That’s what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm… Read More