Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Eight Reasons to Hire a Journalist in Your Marketing DepartmentHere are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.… Read More
Public Relations
Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making
This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author. * * * By Linda Rastelli Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country. Reading that in a… Read More
How to get a corporate sponsor, even in a rotten economy
What author, speaker or expert wouldn’t love to be sponsored by a big-name corporation? The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and… Read More
5 free or almost-free publicity tools to save time, money, frustration
Still not making money from your blog? No? 1. Sell your blog on the Kindle. It won’t put lots of money in your pocket, but it will give the millions of people over on Amazon a chance to learn about your expertise when they use the search box to look for books and other learning… Read More
PR News needs 100 case studies for new book
Here’s another opportunity for anyone who does PR or publicity to promote their expertise. Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements: 1. Describe basic… Read More
PR News needs contributors for Crisis Management book
One of the best ways to promote your expertise and solidify your brand is by finding your way into other people’s books. Here’s an excellent opportunity for PR, marketing and communications experts to do just that. PR News is looking for contributors for the latest volume of its “Crisis Management Guidebook.“ It wants strong crisis management… Read More
5 ways to use curated lists of blogs in your niche
When you find a list of the top experts in your niche, even if you aren’t included on it, don’t just give it a passing glance and move on. Figure out how you can use that information to make more contacts, become smarter, and get more publicity. This blog was just named to the list… Read More
Dog Tweets–Want to be a publicity expert? Or PR pro? Or publicist? Do these 11 things
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Want to be a publicity expert? Or PR pro? Or publicist? Do these 11 things.Attend webinars, online training and in-person classes related to PR and publicity.You must never stop learning. Top 10… Read More
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More
How to partner with corporate, nonprofit sponsors
You don’t have to be Danica Patrick or Mars/Venus author John Gray to attract corporate sponsors. Hundreds of authors, speakers and experts who already have the talent to serve a specific niche—and are far less famous—are teaming up with major corporate and nonprofit sponsors to deliver a message that resonates with a much bigger audience.… Read More