Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Public Relations
Dog Tweets — How to write a hip-hop press release
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write a hip-hop press release. http://ow.ly/9NW5M How To Add Tech Billionaires To Your LinkedIn Network Right Now – Forbes. http://ow.ly/9Ooag 12 Most Little Known Tricks to Use On LinkedIn. http://ow.ly/9Ooua 8 ways to… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Follow These PR Rules If You Want To Raise Some Real Capital. http://t.co/OFOfjLof Submit series of articles to papers in rich suburbs via NAPS. Expensive, but might be worth it for you. http://ow.ly/93OKP Don’t… Read More
Nice year-end gift for your clients and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More
Piggyback PR onto Baldwin & celebrities behaving badly
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. The plane… Read More
How to piggyback PR onto top consumer trends for 2012
Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you’re looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here’s the list of 12 Crucial Trends for 2012 (there are actually 13): You won’t be able to… Read More
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody… Read More