Public Relations

Mustard museum fights Reader’s Digest

What do you do when you’ve been hammered by the almighty Reader’s Digest? That’s what happened to the Mount Horeb Mustard Museum in Mount Horeb, Wisconsin when an article in the December issue placed the Mustard Museum on its list of “5 Museums Not to Plan Christmas Around.” “Want a fun vacation?” the article asked.… Read More

Videographer can search his own community for business

Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator. From Jan Cannon of Boston, Massachusetts: Some lawyers videotape depositions. They might be an additional… Read More

Authors rent a mall storefront for grassroots selling

Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall. Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book… Read More

Machine shop can use trade shows, clever mailings

Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts. From Toni Graeme of Victoria, BC, Canada: “How about a brainstorming group with someone from the advertising field you know who is… Read More

How to find PR clients

Pitching business journals is one of the most effective ways to tell your story to the local business community. Publicity Hound Jim Nugent shares his own idea: scan the “Help Wanted” classified ads. “Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also reveal potential… Read More

Unitarian Church should target its marketing message

Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister. From Lois Carter Fay of Marketingwomen.com and… Read More

Congratulate journalists

From now until June, you’ll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards. The American Society of Newspaper Editors, for example, announced its 2005 winners recently. Why is this important to Publicity Hounds? Because these awards are important to journalists. And if one of the award-winners… Read More