Gwyneth Shaw, the Baltimore Sun’s Capitol Hill correspondent, is always on the lookout for a new angle on legislation or a study. In this article by PR newswire, she offers tips on how the public relations community can provide useful content for reporters like her by offering timely studies or experts.
Public Relations
Off to PMA, BEA
I’m off to PMA University, sponsored by the publishers marketing association, and BookExpoAmerica in New York City. If you’ll be at PMA, I’m on a panel from 10:15-11:45AM Wednesday on “How to launch a proftable 30-day Internet publicity campaign. On Thursday, I’m part of a morning panel from 10:45-1:15 on “How to slice and dice… Read More
The danger of sponsorships
If your company or oranization wants to partner with a big-name celebrity or sports star, understand the potential danger—and that you might get publicity you wish you hadn’t gotten. Aurora Health Care, Wisconsin’s biggest hospital system, has pulled its sponsorship of the 2005 Ahman Green Football Camp because Ahman Green, the popular running back for… Read More
So much for PR awards
At the end of the dot-com era, the Orlando Business Journal asked PR guy Richard Laermer what he thought of WordWise, a local firm that had hired a person full-time to get them a horde of industry awards. Laermer says WordWise did no advertising but “this hardly-shy communications agency pursued a different strategy: it won… Read More
Please, no boring press conferences
Why do I call them boring news conferences? Because during my 22 years as a newspaper reporter and editor, I can’t remember attending one news conference that wasn’t a waste of time. Once, when I worked as an editor, I remember getting a call from a PR guy who screamed at me over the phone… Read More
PR pros still far behind with blogging
When I attended the Media Relations 2005 conference in San Francisco April 10-12, one the things that surprised me most was that the PR profession doesn’t take blogging as seriously as it should. There was only one panel devoted to blogging and RSS feeds. And I sat at a table with PR people who told… Read More
Publisher starts speakers bureau
Today’s Wall Street Journal (Page B8) says HarperCollins Publishers Inc. is starting a speakers bureau in the U.S. to arrange speaking engagements for its authors. Its best-known authors are Michal Crichton, business author Jim Collins and children’s book writer Daniel Handler. The publisher says the bureau is expected to generate a “substantial” revenue stream for… Read More
Crisis training for public information officers
Public information officers for government agencies and nonprofits are often the first people the media contact when disaster strikes. Even though many have formal training on how to respond, PIOs representing numerous agencies in the same community sometimes never meet each other. When there’s a major disaster, the PIOs are on their own. Misinformation can… Read More
12 worst mistakes PR people make
It was difficult to pare them down to a dozen, but we did. Of all the mistakes PR people make when working with the media, Jon Greer of Bulldog Reporter’s PR University and Liz Miklya of Weber Shandwick joined me in whittling down the list to 12. We presented them the Media Relations 2005 conference… Read More
Deloitte taking nominations for Technology Fast 500
One of the best ways to get free publicity for your company is winning a prestigious award. If you’re a tech company, listen up. Nominations are now being accepted for Deloitte’s Technology Fast 500, which ranks the fastest-growing technology companies in North America, and the Fast 50, which ranks the fastest-growing technology companies in 17… Read More