If you’re pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes. You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism. I harp constantly about researching journalists before you… Read More
Public Relations
David Meerman Scott thanked these 163 bloggers
I’ve only been blogging for a few years, and I’m still learning. For example, in this morning’s post about the 163 bloggers who David Meerman Scott thanked, I never listed the bloggers because I figured, if you were curious, you’d just go over to his blog and see the list. Then as I was running errands… Read More
Authors, thank bloggers when your book is published
Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More
The changing media landscape: How to keep up with it
Newspaper and magazine reporters frequently change jobs, even if it’s to earn a piddly $30 more a week at a competing publication. The TV and radio industries are in flux, too, as stations are bought and sold more quickly than items on eBay. So how can you stay on top of all the major developments on the… Read More
Write press releases for spiders, not just for humans
When you write a press release, who is your target audience? a. Journalists b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or… Read More
Employment lawyer blogs about NBC hit ‘The Office’
Here’s a great example of how a blogger piggybacks her entire blog onto a popular TV show. Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment laws. “When I’m home, I like… Read More
Public speaking tip: 7 ways to get on a panel
Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It’s in the latest issue of The Navigator, the ezine published by Bacon’s. Most important: don’t wait for an invitation! And tell them you’ll help promote the panel as well as the conference. Here’s my personal experience… Read More
Motown Automotive Professionals needs marketing tips
Marcus Simmons of Southfield, Michigan writes: “The Motown Automotive Professionals nonprofit is in its start-up stage. We will provide no-cost automotive vocational training for socially and economically deprived young adults as they emerge from high school. “I have been on the 6 o’clock news on two channels so far, and we have a website but… Read More
Pitching tip: Join the conversation first
Shel Israel, co-author of the blockbuster Naked Conversations, has helpful advice for PR people who are tempted to contact a journalist or blogger and launch into a pitch about their client: “I think you need to stop pitching and start becoming part of the conversation relevant to your market and your client. The blogosphere is becoming more relevant to… Read More
Press release tip to lure the media
I’m betting 9 out of 10 of you won’t bother doing this because it’s too time-consuming. But if you do, you’ll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press releases. He calls it the “3 I Technnique” which is short for… Read More