A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More
Public Relations
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush’s visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University’s Centre for Public Health Nutrition, said Bush’s plate, piled up with surf ‘n’ turf with only a hint of vegetables, was a particularly unhealthy sight. In an… Read More
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: “A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is believed to be the world’s oldest working… Read More
Free meeting rooms: A great PR tactic
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives. She immediately told me about how the YWCA of South Hampton Roads markets its facility by offering its meeting room, free, for speakers. I couldn’t… Read More
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: “My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published by Hachette at the end of this year. “We are looking for a Christian faith-based PR firm to get the word out to the churches across the… Read More
Thank-you notes make a lasting impression
It’s a publicity tool that’s as old as dirt, so I was pleased to see it mentioned in a case study written by Marketing Sherpa, about how a successful Publicity Hound reaches out to bloggers and uses a variety of online marketing strategies to sell her books. It’s a handwritten thank-you note, and it never goes out of style. You should be… Read More
Book Tour connects authors with audiences
If you’re an author who does book tours or a speaker who’s looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books?… Read More
Artist needs fund-raising ideas
Jennie Rosenbaum of Melbourne, Australia writes: “I’m an artist and have been offered my fist solo show by a respected commercial gallery in Canada. This is extremely exciting as I have only been practicing professionally for a couple of years. My online presence and my website are directly responsible for them approaching me. “My concern is… Read More
Words That Sell: Inspiration-on-demand
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you’re hopelessly stuck because you can’t think of a better way to say a word like “authentic” or “beautiful” or “free”? I’ve been known to sit there for 20 minutes staring at the screen. My friend Denise Wakeman, half… Read More
‘Follow your heart’ website needs promotion ideas
Elaine Ellen Solart of Skull Valley, Arizona writes: “I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. “You hear ‘follow your heart’ but no one tells you how to do it. Everyone can… Read More