Public Relations

Prepare for TV/radio interviews via Toastmasters

Here’s a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: “They can hone their speaking skills by joining a local chapter of Toastmasters. Talk about a big bang for your buck! It is the best way to get comfortable speaking… Read More

Restaurant reviewers report on dirty restrooms

When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More

How an Indie Author Created a Partnership with L.L. Bean

Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more

9 Ways Corporate Sponsors Help Authors, Speakers, Experts

Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More

Advice Needed on Using IMDbPro to Contact Celebrities

Publicity Hound Teri Brown of North Las Vegas, Nev., asks: “Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?” The Publicity… Read More

6 Tips for Dealing with Publicity Stress and the PR Grind

By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More

Dog Tweets—8 reasons not to hire a PR firm

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 reasons not to hire a PR firm. [Lots of disagreement in the Comments section.] http://ow.ly/g0kK2 Instagram photos no longer visible on Twitter. http://ow.ly/g0kSI What Happens After the Facebook Like? 20 Tips To Engage… Read More

Speakers, do you still use one-sheets for marketing?

In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More

How to be an expert in your industry

If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More