When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
Public Relations
Prepare for TV/radio interviews via Toastmasters
Here’s a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: “They can hone their speaking skills by joining a local chapter of Toastmasters. Talk about a big bang for your buck! It is the best way to get comfortable speaking… Read More
How an Indie Author Created a Partnership with L.L. Bean
Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more
9 Ways Corporate Sponsors Help Authors, Speakers, Experts
Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More
Advice Needed on Using IMDbPro to Contact Celebrities
Publicity Hound Teri Brown of North Las Vegas, Nev., asks: “Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?” The Publicity… Read More
6 Tips for Dealing with Publicity Stress and the PR Grind
By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay. I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More
How to Find and Research Your Perfect Media Match
If you’re new to publicity, or you’re not getting the publicity you’d hoped for, stop dreaming about it and learn how to do it in only 21 days. Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of Wasabi Publicity, have written an indispensable ebook for anyone who wants a crash course on how… Read More
Real Fast Library Marketing Frequently Asked Questions
I’ve been promoting Real Fast Library Marketing, a training program that shows authors, publishers and small presses how to sell their print book and license their ebooks to libraries. The offer ends tomorrow night—Tuesday, April 12—at midnight. Daniel Hall and Amy Collins have been answering questions that several people have asked them after watching the… Read More
Meet Chicago Newspaper Editorial Page Editors April 13
The slow death of daily newspapers means that over the last 30 years, the once almighty editorial pages have lost much of their influence as well as many of their readers. Regardless, Publicity Hounds still look for every opportunity to use those opinion pages in a publicity campaign. In Chicago, getting an op-ed in one of… Read More
Dog Tweets–The 7 Habits of Highly Impactful People – Habit Number 1: Values
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Public Relations RT @MichelleTennant: The 7 Habits of Highly Impactful People – Habit Number 1: Values @ursulajorch bit.ly/1VoBgwb #PR #publicity RT @PRNews: PR Professionals as Leading #Entrepreneurs — thoughts from @Gothamist1 bit.ly/20eMJzN… Read More