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Public Relations

How an Indie Author Created a Partnership with L.L. Bean

Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more

9 Ways Corporate Sponsors Help Authors, Speakers, Experts

Note: This blog post was originally published on July 3, 2017. The training was so successful that it’s being offered again on Friday, Dec. 14, 2018. This has been updated to reflect the new date and content. Here’s one of the secrets to partnering with a large company or nonprofit that can pay your PR… Read More

Advice Needed on Using IMDbPro to Contact Celebrities

Publicity Hound Teri Brown of North Las Vegas, Nev., asks: “Do you know if IMDbPro is a good resource for finding current contact info on celebrities?  They charge $19.95 on a month-to-month basis or less yearly.  My main concern is current info.  Have you heard anything about them one way or the other?” The Publicity… Read More

6 Tips for Dealing with Publicity Stress and the PR Grind

By Peggy Sealfon Promoting yourself can be challenging. But you can take several clear—and simple—steps to streamline the process and keep stress at bay.  I used to own an advertising agency and, more recently, have become a life coach, author and publisher, so I’ve distilled advice into these six doable tips. 1. Create a simple… Read More

10 Dirtiest Hotels

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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