If you still aren’t convinced that bloggers are influential, or that they aren’t very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members’ coverage of the trial of Lewis “Scooter” Libby, former chief of staff for Vice President Dick Cheney, to the news organization’s websites. The bloggers group will… Read More
Print Media
How newspaper layoffs affect you
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn’t pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar yesterday for people in The… Read More
Oprah’s magazine: A secret for getting into it
Here’s an inside secret on how to get into O, Oprah’s wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That’s right—two years! If you’re willing to stay the course and stay in touch with the magazine, you’ll have a huge advantage over most… Read More
Stuart Elliot, NYT ad columnist, offers tips
If you’re dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his pitching tips, courtesy of Marketing Sherpa. He tells you how to get your story into print and how to get onto his podcast. You can access this article for free until December 18.
Media bias: God isn’t welcome in the newsroom
As I’ve mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I’m sick to death of journalists proclaiming they’re “fair and impartial,” and that there’s absolutely no media bias whatsoever. So I wasn’t surprised to see the comment from Daryn Kagan, the former CNN anchor who left… Read More
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication’s editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But… Read More
Media bias: The ugly truth
It’s amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I’d have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter… Read More
Political best-seller list in New York Times online editions
The New York Times is adding a new best-seller list for political books. But the line-up is only being posted on the website’s book section, along with the paper’s other best-seller lists. Why only online? I’m guessing because of space considerations in the newspaper. During the last several years, many newspapers have drastically reduced the amount of space they devote… Read More
Newsday publicity is easier with editor’s pitching tips
If you’re trying to get into Newsday, the New York daily paper with almost a half-million circulation, pay attention to these pitching tips from associate editor A.J. Carter, courtesy of Bulldog Reporter’s excellent Journalists Speak Out newsletter: —Make your online newsrooms easier to navigate. (Listen to the hour-long interview I did with Drew Gerber of Presskit… Read More
Executive Travel wants new tech products, services
If you offer technology products or services that can save the small business person money, let Leah Ingram of Executive Travel magazine know. She’s writing a round-up and needs to hear about new gadgets and tools (both offline and online) that people haven’t heard a lot about and are relatively new to the market. Also, if you can hook her… Read More