If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies. “Your pitch should have a news hook or some creative idea behind it,” says Richard Turner, marketing and media editor for… Read More
Print Media
Small-biz owners needed for American Chronicle article
Robert Smith is looking for small business owners with revenues of more than $500,000 a year for an article he’s writing for American Chronicle, an online magazine for national, international, state, local, entertainment, sports and government news. He needs seven entrepreneurs to profile. You must be in business for at least two years. If you… Read More
Advertising Age editor offers pitching tips
About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website. Check out Marketing Sherpa’s exclusive interview with Editor Jonah Bloom for advice on how to build a relationship with his reporting staff that might result in valuable coverage. Includes useful email addresses, phone… Read More
Press release tips from a Tennessee city editor
So you think your computer is ancient? Many journalists are working on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled “Have Pity on Your News Staff.” It’s must reading, even if you’re dealing with journalists who work on… Read More
Online printing company needs marketing ideas
Chris Kelley of Emigrant, Montana writes: I’m a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world’s largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our website for affordable, full-color marketing materials such as business cards, brochures, postcards, newsletters, letterhead and so on. Andrew now… Read More
Press releases: How to make old news sound new
I just got a call from a Publicity Hound who asked how to make old news sound new. He’s writing a press release stating that his state bar association drafted a resolution to support something that somebody else did. But they passed it on Monday. And today is Thursday. He might not have the press release done until… Read More
AP to carry bloggers’ coverage of Libby trial
If you still aren’t convinced that bloggers are influential, or that they aren’t very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members’ coverage of the trial of Lewis “Scooter” Libby, former chief of staff for Vice President Dick Cheney, to the news organization’s websites. The bloggers group will… Read More
How newspaper layoffs affect you
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn’t pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar yesterday for people in The… Read More
Oprah’s magazine: A secret for getting into it
Here’s an inside secret on how to get into O, Oprah’s wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That’s right—two years! If you’re willing to stay the course and stay in touch with the magazine, you’ll have a huge advantage over most… Read More
Stuart Elliot, NYT ad columnist, offers tips
If you’re dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his pitching tips, courtesy of Marketing Sherpa. He tells you how to get your story into print and how to get onto his podcast. You can access this article for free until December 18.