Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who are looking for jobs. Thanks to Meg Weaver of Wooden Horse Publishing, whose excellent ezine tipped us off to… Read More
Print Media
BusinessWeek Chicago to launch in November
If you’re pitching Chicago-area business news, watch for BusinessWeek Chicago to debut in November. About 60,000 of BusinessWeek’s local subscribers and other Chicago-area businesses will receive the free-distribution magazine. Michael Arndt, a senior correspondent in BusinessWeek’s local bureau, will be the editor. The magazine, he says, will focus on long, analytical articles. Each issue is expected to be about 36… Read More
Media interviews frightening? This card deck will help
At times, I dislike doing media interviews, particularly with reporters at top-tier publications whose interview style makes me feel rushed, or I suspect the journalist is either dense or biased. Crisis counselor Lou Hampton of the Hampton Group in Washington, D. C. says we don’t have to be afraid. He offers these six handy phrases to use during interviews: “Let… Read More
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue. Most business journals, dailies and weeklies will cover a small business without that information. (See “How to Use Business Journals to Tell Your Story.”) But if you’re trying to get into Fortune Small Business, you must be willing… Read More
Denver Business Journal: Who’s oblivious?
I used to work in the newspaper industry, and I’ll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline read “Another episode: Bad Press Release Theater.” “Don’t imply that… Read More
CIO Magazine offers pitching tips
If you’re trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers’ average IT budget is $230 million. This week, Marketing Sherpa is sharing tips on how to pitch CIO magazine. You can access it for… Read More
What do journalists REALLY want? (Bookmark this link)
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More
Great lobbies, receptionists worth bragging about
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms? Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby? Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD? I’ve… Read More
Media interviews: Balance of power has shifted to sources
If you’re involved in a news story and you’re afraid the media will misrepresent you, slant the news, or write it according to their own agenda, don’t refuse comment, thinking they’ll just go away and leave you alone. As I’ve said so many times before, refusing an interview is akin to screaming “we’re guilty,” even if… Read More
Is Atlanta Dog Life Magazine still publishing?
Frank J. Gallo of Solvay Pharmaceuticals, Inc. asks: “Sometime back in 2006 I saw a copy of the Atlanta Dog Life Magazine and was hoping to know whatever happened to the magazine? It seemed like a great concept. I met the editor, Kitty Roberts, a few years back when this was just a concept and was… Read More