It’s a strange time of year to be asking for photos of giant fruits and vegetables, but that’s exactly what USAWeekend magazine wants. Yesterday’s edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don’t have to be from… Read More
Print Media
You on a magazine cover? It’s not what you know; it’s who knows you
Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More
Real estate magazine needs expert articles
Local Real Estate Deals, a bi-monthly nationwide magazine, needs expert articles that provide helpful advice for investors, first-time home buyers, real estate agents, loan officers and people who may have had credit problems. The June/July issue focuses on green topics and the Denver real estate market. For more information, email editor Emily Cass.
Workplace columnist needs sources in South Florida
If you live in South Florida and you’d be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She’s looking for sources for upcoming columns, which are featured in The Miami Herald and elsewhere. Sources must represent the diverse ethnic community.
Write an unsolicited testimonial for additional publicity
If you love the products or services of a particular vendor, or you drop whatever you’re doing to open an ezine you’ve subscribed to, let the world know. It could lead to publicity you never expected. That’s what happened to me recently when author Carolyn Howard-Johnson’s ezine arrived in my Inbox a few weeks ago.… Read More
How to persuade newspaper editorial boards
Today’s Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper’s editorial board works. It includes an explanation of how it chooses letters to the editor, how it decides who will be the community and syndicated columnists, bios of the editorial board members, and how the board formulates the positions it… Read More
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture frames, jewelry, CDs, books, scrapbooks and even kitchen utensils. (Who in the world would feature… Read More
Include special-interest weeklies in national publicity campaigns
In yesterday’s ezine, The Publicity Hound’s Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned editions because of mounting financial pressures. It wasn’t until today that I remembered a fabulous article in the May/June 2000 issue of The… Read More
Write a letter to the editor to promote your expertise
When you can’t think of a story idea to pitch, and you’re dying to get into a certain online or print publication, write a letter to the editor. That’s what I did just now after reading the August issue of Independent, the excellent newsletter (it’s more like a magazine) published by the Independent Book Publishers Association. An article… Read More
Newspaper food sections shrinking, so pitch wisely
If you’re pitching food editors and reporters at daily or weekly newspapers, your job is more difficult than ever. As newspapers continue to cut staff, lifestyle-related sections are among the first on the chopping block. Also, at many papers, sections such as food, travel and entertainment are no longer stand-alone sections. They’re combined under one… Read More