Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Print Media
Why I love Mensa’s quizzes
Why I love Mensa’s quizzes (even though I’m no Mensa) By Joan Stewart The Publicity Hound Whenever I fly American Airlines, I pull the in-flight magazine out of the seat pocket in front of me and turn to the back to see if there’s a Mensa Quiz. Then for the next half… Read More
Magazine turns typo in an ad into a contest
Here’s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs & Cats magazine discovered a typo in a paid ad in the April issue, they invited readers to find the typo. Everyone who emails the editor with the correct answer gets a coupon for $5 off an order of $10… Read More
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine. Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine’s website to get a good feel for its mission. “MOTIVATED Magazine encourages readers… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Sept. 11 deadline looming for O Magazine pitches
Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More
Career columnist seeking male sources 60+ with job twist
If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More
Hip hop magazine wants to feature women DJs with clout
Street Report Magazine is looking for women DJs to feature in its “DJs With Clout” section in the April issue. The magazine is a Southern-based hip hop publication that gives exposure to independent artists. Send a press kit to Kim Ellis. She urges you to spread the word about this media lead.
Pitching Hispanic radio? Tie your pitch to the geographic area
If you’re pitching a story idea to a Spanish-language radio station, remember that the Hispanic market is diverse. If you’re planning to treat all stations the same, and deliver the same one-size-fits-all pitch, you’re doomed even before you begin. Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers… Read More