If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More
Print Media
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More
Hip hop magazine wants to feature women DJs with clout
Street Report Magazine is looking for women DJs to feature in its “DJs With Clout” section in the April issue. The magazine is a Southern-based hip hop publication that gives exposure to independent artists. Send a press kit to Kim Ellis. She urges you to spread the word about this media lead.
Pitching Hispanic radio? Tie your pitch to the geographic area
If you’re pitching a story idea to a Spanish-language radio station, remember that the Hispanic market is diverse. If you’re planning to treat all stations the same, and deliver the same one-size-fits-all pitch, you’re doomed even before you begin. Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers… Read More
Gardeners, USAWeekend wants photos of giant fruits, veggies
It’s a strange time of year to be asking for photos of giant fruits and vegetables, but that’s exactly what USAWeekend magazine wants. Yesterday’s edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don’t have to be from… Read More
You on a magazine cover? It’s not what you know; it’s who knows you
Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More
Real estate magazine needs expert articles
Local Real Estate Deals, a bi-monthly nationwide magazine, needs expert articles that provide helpful advice for investors, first-time home buyers, real estate agents, loan officers and people who may have had credit problems. The June/July issue focuses on green topics and the Denver real estate market. For more information, email editor Emily Cass.
Workplace columnist needs sources in South Florida
If you live in South Florida and you’d be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She’s looking for sources for upcoming columns, which are featured in The Miami Herald and elsewhere. Sources must represent the diverse ethnic community.
Write an unsolicited testimonial for additional publicity
If you love the products or services of a particular vendor, or you drop whatever you’re doing to open an ezine you’ve subscribed to, let the world know. It could lead to publicity you never expected. That’s what happened to me recently when author Carolyn Howard-Johnson’s ezine arrived in my Inbox a few weeks ago.… Read More
How to persuade newspaper editorial boards
Today’s Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper’s editorial board works. It includes an explanation of how it chooses letters to the editor, how it decides who will be the community and syndicated columnists, bios of the editorial board members, and how the board formulates the positions it… Read More