If you’re dying to write for a magazine, and you want to suggest an article topic that the editor will embrace, start by reading the letters to the editor. That’s what Publicity Hound Judy Soccio did. She specializes in historic window treatments and wrote an article that takes up several pages in the December issue of Victorian… Read More
Print Media
So I’m in Fast Company this month? Big deal
I’d forgotten about Fast Company’s Influence Project until the tweets and emails started arriving last week, just after the November issue hit the streets. “Congratulations! Your photo is in the third row of The Influencer Project!” a friend wrote. I’d completely forgotten about the experiment, which started July 1, to identify the most influential person… Read More
Triple A’s magazine reviews travel, food books & more
While doing research for my webinar on Tuesday on “50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds,” I discovered that Home & Away, the magazine published for members of the American Automobile Association, reviews a wide variety of books, including some that you wouldn’t immediately… Read More
Comment on Forbes & AARP mags’ redesigns
Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature. Really crafty Publicity Hounds will be able to weave into the letters other information about their companies without… Read More
American Way magazine searching for Road Warriors
Attention speakers, trainers, sales people or anyone who feels like they spend most of their life in an airplane. You could be one of the winners of the 9th Annual Road Warriors Contest, sponsored by American Way, the inflight magazine of American Airlines. The Grand Prize winner will take home 2 million Hilton Hhonors® Bonus Points, 1… Read More
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Magazine turns typo in an ad into a contest
Here’s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs & Cats magazine discovered a typo in a paid ad in the April issue, they invited readers to find the typo. Everyone who emails the editor with the correct answer gets a coupon for $5 off an order of $10… Read More
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine. Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine’s website to get a good feel for its mission. “MOTIVATED Magazine encourages readers… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Sept. 11 deadline looming for O Magazine pitches
Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More