Print Media

Target smaller niche publications

When you’re creating a media plan for yourself or a client, don’t overlook all those second- and third-level publications–from free weekly shoppers to alternative newspapers–that might be hungry for your story idea or article. When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I picked up… Read More

Why newspapers are ailing

Publicity Hounds need to stay abreast of emerging media trends. For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever. This excellent article in The Washington Post explains more reasons why. You’ll have to register at their website to gain access. The article… Read More

USA Today web video

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.