Every week, roughly 1,200 unsolicited submissions arrive at The New York Times via e-mail, fax and the U.S. Postal Service. All are vying for valuable space on the op-ed page, the page next to the editorial page that includes divergent views on timely topics. Many of the submissions are first-rate. Yet most get turned down… Read More
Print Media
The Business Journal’s Book of Lists party
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special “Pirate’s Pleasure” drink made with Goldschlager, triple sec and rum. It was The Business Journal’s annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of… Read More
Good news for newspaper readers
Newspapers have tried a variety of tactics over the last 20 years to reverse those sliding circulation figures. They’re writing shorter stories, using more color and graphics, and placing a greater emphasis on local news. But few of those tricks seem to be doing much good. The News & Record, a daily newspaper in Greensboro,… Read More
L.A. Times op-ed
If you’re a woman, and you’ve been targeting the Los Angeles Times for an op-ed piece and have had no luck, this could be an ideal time to try again. Syndicated columnist Susan Estrich says the Times is guilty of blatant discrimination for not running more opinion pieces by women. In a Valentine’s Day email… Read More
Target smaller niche publications
When you’re creating a media plan for yourself or a client, don’t overlook all those second- and third-level publications–from free weekly shoppers to alternative newspapers–that might be hungry for your story idea or article. When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I picked up… Read More
Why newspapers are ailing
Publicity Hounds need to stay abreast of emerging media trends. For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever. This excellent article in The Washington Post explains more reasons why. You’ll have to register at their website to gain access. The article… Read More
USA Today web video
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