Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: “First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of… Read More
Print Media
Ask a business journal to co-sponsor your event
Let’s pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business… Read More
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they’d like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea… Read More
7 examples of stories that are ideal for parenting magazines
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story. When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch: –The magazine interviewed two… Read More
Publishers launching 5 new magazines
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon: —My House in the Mountain States is the first in a series of “My House in…” shelter magazines by McGraw-Hill, consisting of regional magazines serving high-end homeowners and the design and building professionals.… Read More
Alternative publications
The more you pitch to large magazines and newspapers, the stiffer the competition for an editor’s attention. That’s why placing stories in alternative publications can be so much easier–and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is. Check out the New Pages Guide to Alternative Periodicals… Read More
New York Times op-ed page
Every week, roughly 1,200 unsolicited submissions arrive at The New York Times via e-mail, fax and the U.S. Postal Service. All are vying for valuable space on the op-ed page, the page next to the editorial page that includes divergent views on timely topics. Many of the submissions are first-rate. Yet most get turned down… Read More
The Business Journal’s Book of Lists party
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special “Pirate’s Pleasure” drink made with Goldschlager, triple sec and rum. It was The Business Journal’s annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of… Read More
Good news for newspaper readers
Newspapers have tried a variety of tactics over the last 20 years to reverse those sliding circulation figures. They’re writing shorter stories, using more color and graphics, and placing a greater emphasis on local news. But few of those tricks seem to be doing much good. The News & Record, a daily newspaper in Greensboro,… Read More
L.A. Times op-ed
If you’re a woman, and you’ve been targeting the Los Angeles Times for an op-ed piece and have had no luck, this could be an ideal time to try again. Syndicated columnist Susan Estrich says the Times is guilty of blatant discrimination for not running more opinion pieces by women. In a Valentine’s Day email… Read More