If you’re targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: –Many of these magazines have high circulations. –Many readers are Frequent Flyers, among the most educated and affluent… Read More
Print Media
17 new trade publications
Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of these titles . Engineering –III-Vs Review Finance –Accounting Technology… Read More
Help weeklies cover sports
If your daughter plays on the junior high soccer team, but your local weekly newspaper acts like the team doesn’t exist, quit grumbling and find a notebook and a pen. If your son participates in ice skating competitions, but the team has never had its photo in the paper, get a camera and learn how… Read More
Wall Street Journal lists 10 trends in 10 industries
Grab a copy of yesterday’s Wall Street Journal and save the special section called “The Top 10 Trends in 10 Industries.” It’s an annual section compiled by Journal reporters who tell you what’s in and what’s out with automobiles, beverages, publishing, restaurants, hospitals, movies, fashion, insurance, lodging and toys. Did you know that when it… Read More
Publisher gets tips for promoting Hispanic newspaper
Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: “First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of… Read More
Ask a business journal to co-sponsor your event
Let’s pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business… Read More
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they’d like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea… Read More
7 examples of stories that are ideal for parenting magazines
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story. When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch: –The magazine interviewed two… Read More
Publishers launching 5 new magazines
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon: —My House in the Mountain States is the first in a series of “My House in…” shelter magazines by McGraw-Hill, consisting of regional magazines serving high-end homeowners and the design and building professionals.… Read More
Alternative publications
The more you pitch to large magazines and newspapers, the stiffer the competition for an editor’s attention. That’s why placing stories in alternative publications can be so much easier–and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is. Check out the New Pages Guide to Alternative Periodicals… Read More