The Business Journal in Milwaukee hosts its annual Book of Lists party on January 19, and I’m kicking myself because I have a speaking engagement that night. Similar parties will be held all across the U.S. by other papers in the American Cities Business Journals chain. They’re held to honor businesses, non-profits and organizations that… Read More
Print Media
Inflight magazine debuts
If you’re pitching inflight magazines, here’s a new one to add to your list. US Airways is the new magazine that arises from the merger of US Airways and America West. It replaces Attache which ended an 8-year run in November. The Navigator, the new ezine being published by Bacon’s, the media resource guide company,… Read More
Sliding newspaper circulation makes papers less relevant
Newspaper circulation is continuing its slide, with the biggest declines in Boston, San Francisco and Atlanta. Eighteen out of the top 20 papers reported weekday circulation losses in the most recent FAS-FAX report. What does this mean for Publicity Hounds? Newspapers are becoming less relevant, and you must pay more attention to other media, namely:… Read More
How to recycle publicity in Woman’s Day
Gale Trent of Bristol, Virginia writes: “Our mystery fiction line Dark-N-Stormies was featured in WOMAN’S DAY magazine’s WD Giveaway in the October issue. ‘Fifteen lucky readers’ receive a set of all six books currently in the Dark-N-Stormies line. Although I’m donating the books and taking care of fulfillment, I’m delighted that our two-year-old imprint is… Read More
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called “Encore: a Guide to Retirement Planning and Living.” It’s packed with trends, statistics and other helpful facts that you can use when pitching story ideas that… Read More
Deadlines approaching for holiday gift guides
You have less than two months to pitch editors of holiday gift guides—those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. The… Read More
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don’t use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That’s because many of them study or party late into… Read More
How to pitch to USA Today’s technology columnist
Kevin Maney, USA Today’s technology writer and tech columnist, doesn’t cover daily breaking news, individual product pieces, product announcements or product reviews, unless “they are mind-blowing.” But he wants PR people to let him know about up-and-coming technology that is just coming out of labs and factories, as well as tech trends in other countries.… Read More
How to get into Entertainment Weekly
The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist’s other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this interview courtesy… Read More
Newspaper editor wants how-to books, info
David Foster, managing editor of the Journal Register Company’s News Gleaner family of newspapers, feeds feature stories to all the newspapers in his chain, including 24 dailies. “Each week I write a lead feature (usually linked to a book), an Off The Shelf column that focuses on overlooked titles, and ‘How to … ‘ which… Read More