Finally, no more fumbling around to find the table of contents in four popular magazines published by Time Inc. WSJ.com reports that Fortune, People and Business 2.0 will feature the table of contents on the first page. A flap on the inside front cover will tell readers Philips Electronics is making that possible. The issue of Time that’s… Read More
Print Media
Vogue magazine editor says ‘no blanket pitches’
Sally Singer, fashion news and features director at Vogue echoes what I’ve been preaching for years. No one-size-fits-all pitches, she tells Bulldog Reporter’s Daily Dog. And yes, you can certainly look at the magazine’s editorial calendar, but don’t rely on it exclusively to tell you which sections are planned for which months. Read the magazine! “The… Read More
MarketBeat in Wall Street Journal a great landing spot for a CEO or business blogger
If you’re dying to get your boss into the Wall Street Journal, add David A. Gaffen, who writes the WSJ’s online news column MarketBeat, to your media list. Getting Quoted, which tracks who the media are citing as sources, says Gaffen quoted 87 different sources, some of them multiple times, in the first 10 days after it was launched on Feb.… Read More
Tween magazine fans: How to reach them with your pitch
PR Week says magazines for 9- to 12-year-olds shouldn’t be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don’t have to pitch parents directly to reach the kids or their money. The magazine suggests: “Make sure all pitches are age-appropriate.” Pitch websites that… Read More
Hot magazines for 2006 appeal mostly to women
If you’re pitching the big magazines, take a look at AdWeek’s annual “Hot List” for 2006, which honors magazines that are “setting the magazine industry afire”. Not surprisingly, most of them appeal to women: 1. PEOPLE 2. O, THE OPRAH MAGAZINE 3. REAL SIMPLE 4. US WEEKLY 5. MORE 6. LUCKY 7. IN STYLE 8. COOKING LIGHT 9. GLAMOUR… Read More
InformationWeek editor offers pitching advice
Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. “We are going to be upping our coverage a notch in the sense of urgency and depth,” Preston said. “That is going to be the overall tone we bring… Read More
Publicity tip–Attend business journal meetings on how to use the paper as a prospecting tool
If the business journal in the town where you live invites you to attend a meeting at the paper where you’ll learn lots of tips on how to use the newspaper as a sales tool, you’d be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation… Read More
Publicity tip–Products needed for Austinwoman magazine gift guide for moms
Freelance writer Marika Flatt is creating a gift guide for moms for Austinwoman magazine, a 25,000-circulation monthly, to be published in May. She’s interested in a broad range of products and services that would make good gift ideas for mothers. Email a one-paragraph description of the product, the price, and where it can be bought.… Read More
Publicity tip: What to do when newspapers view you as competition and won’t cover your news
A reader just emailed me with this question: “I live in the Caribbean and am publishing a Real Estate Guide. However, there are two major dailies in my country and they are very territorial and do not want to feature my company or my magazine because we are indirect competitors. “I sent one of the dailies a press release… Read More
Crain’s Chicago editor offers tips on how to get into his paper
I swear I’m not making this up. PR people actually call newspapers and ask journalists, “Can you help me get a client into your paper?” As in, “My butt’s in a sling, and I need a media hit—fast!” As in, “I can’t convince anybody else to write about this guy. Do you mind if we… Read More