If the business journal in the town where you live invites you to attend a meeting at the paper where you’ll learn lots of tips on how to use the newspaper as a sales tool, you’d be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation… Read More
Print Media
Publicity tip–Products needed for Austinwoman magazine gift guide for moms
Freelance writer Marika Flatt is creating a gift guide for moms for Austinwoman magazine, a 25,000-circulation monthly, to be published in May. She’s interested in a broad range of products and services that would make good gift ideas for mothers. Email a one-paragraph description of the product, the price, and where it can be bought.… Read More
Publicity tip: What to do when newspapers view you as competition and won’t cover your news
A reader just emailed me with this question: “I live in the Caribbean and am publishing a Real Estate Guide. However, there are two major dailies in my country and they are very territorial and do not want to feature my company or my magazine because we are indirect competitors. “I sent one of the dailies a press release… Read More
Crain’s Chicago editor offers tips on how to get into his paper
I swear I’m not making this up. PR people actually call newspapers and ask journalists, “Can you help me get a client into your paper?” As in, “My butt’s in a sling, and I need a media hit—fast!” As in, “I can’t convince anybody else to write about this guy. Do you mind if we… Read More
Attend Business Journal parties, but don’t pitch
The Business Journal in Milwaukee hosts its annual Book of Lists party on January 19, and I’m kicking myself because I have a speaking engagement that night. Similar parties will be held all across the U.S. by other papers in the American Cities Business Journals chain. They’re held to honor businesses, non-profits and organizations that… Read More
Inflight magazine debuts
If you’re pitching inflight magazines, here’s a new one to add to your list. US Airways is the new magazine that arises from the merger of US Airways and America West. It replaces Attache which ended an 8-year run in November. The Navigator, the new ezine being published by Bacon’s, the media resource guide company,… Read More
Sliding newspaper circulation makes papers less relevant
Newspaper circulation is continuing its slide, with the biggest declines in Boston, San Francisco and Atlanta. Eighteen out of the top 20 papers reported weekday circulation losses in the most recent FAS-FAX report. What does this mean for Publicity Hounds? Newspapers are becoming less relevant, and you must pay more attention to other media, namely:… Read More
How to recycle publicity in Woman’s Day
Gale Trent of Bristol, Virginia writes: “Our mystery fiction line Dark-N-Stormies was featured in WOMAN’S DAY magazine’s WD Giveaway in the October issue. ‘Fifteen lucky readers’ receive a set of all six books currently in the Dark-N-Stormies line. Although I’m donating the books and taking care of fulfillment, I’m delighted that our two-year-old imprint is… Read More
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called “Encore: a Guide to Retirement Planning and Living.” It’s packed with trends, statistics and other helpful facts that you can use when pitching story ideas that… Read More
Deadlines approaching for holiday gift guides
You have less than two months to pitch editors of holiday gift guides—those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. The… Read More