If you’re pitching the Ladies’ Home Journal, adhere to its three-month lead time. So says Julia Kagan, the health director at the magazine, whose pitching tips were featured in an article at the Media Insider blog. Other things you should know: The magazine prefers news tips, not how-to news. Most readers don’t have young… Read More
Print Media
Airline magazines rely on freelancers–so pitch them
If you want to get publicity in one of the inflight magazines, you should cozy up to freelancers who write for those publications. That’s one of several tips in the May 1 issue of PR Week. The article says freelancers tend to be more responsive and a slightly easier pitch than, say, high-end travel magazines,… Read More
Gift List includes press release writing, distribution services
The Gift List, the fee-based service that provides leads on media outlets planning special coverage of things that make great gifts, will now write your news releases and distribute them to the media. That means people who sell various products and services no longer have to spend time tracking down special sections where their product would… Read More
Celebrity, CEO and classic homes news wanted by real estate columnist
Mark Nash, a real estate author and columnist, is writing a syndicated feature titled “Celebrity, CEO & Classic Homes.” He is asking PR professionals and publicists to forward news about these kinds of properties, a project description, and 6 high-resolution photos, to him at Mark.Nash@cbExchange.com Read the articles he has written for Realty Times here.
Time, Fortune, People, Business 2.0 to feature easy-to-find table of contents
Finally, no more fumbling around to find the table of contents in four popular magazines published by Time Inc. WSJ.com reports that Fortune, People and Business 2.0 will feature the table of contents on the first page. A flap on the inside front cover will tell readers Philips Electronics is making that possible. The issue of Time that’s… Read More
Vogue magazine editor says ‘no blanket pitches’
Sally Singer, fashion news and features director at Vogue echoes what I’ve been preaching for years. No one-size-fits-all pitches, she tells Bulldog Reporter’s Daily Dog. And yes, you can certainly look at the magazine’s editorial calendar, but don’t rely on it exclusively to tell you which sections are planned for which months. Read the magazine! “The… Read More
MarketBeat in Wall Street Journal a great landing spot for a CEO or business blogger
If you’re dying to get your boss into the Wall Street Journal, add David A. Gaffen, who writes the WSJ’s online news column MarketBeat, to your media list. Getting Quoted, which tracks who the media are citing as sources, says Gaffen quoted 87 different sources, some of them multiple times, in the first 10 days after it was launched on Feb.… Read More
Tween magazine fans: How to reach them with your pitch
PR Week says magazines for 9- to 12-year-olds shouldn’t be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don’t have to pitch parents directly to reach the kids or their money. The magazine suggests: “Make sure all pitches are age-appropriate.” Pitch websites that… Read More
Hot magazines for 2006 appeal mostly to women
If you’re pitching the big magazines, take a look at AdWeek’s annual “Hot List” for 2006, which honors magazines that are “setting the magazine industry afire”. Not surprisingly, most of them appeal to women: 1. PEOPLE 2. O, THE OPRAH MAGAZINE 3. REAL SIMPLE 4. US WEEKLY 5. MORE 6. LUCKY 7. IN STYLE 8. COOKING LIGHT 9. GLAMOUR… Read More
InformationWeek editor offers pitching advice
Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. “We are going to be upping our coverage a notch in the sense of urgency and depth,” Preston said. “That is going to be the overall tone we bring… Read More