As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign. When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also applies to… Read More
Print Media
Love to Sail, Write and Edit? Here’s the Perfect Job
If I didn’t love being The Publicity Hound, and knew even a little about sailing, I’d apply for the job of assistant editor of Sailing magazine. With my background, I’d probably be in the running. And if they hired me, I could walk to work. I seldom write about job openings here, but I couldn’t… Read More
Meet editorial board members of 3 Chicago newspapers at Publicity Club July 9
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper’s editorial board. That’s the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom policy.… Read More
Dog Tweets–Here’s what “off the record” really means when interviewing with a journalist
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Here’s what “off the record” really means when interviewing with a journalist. This is an interesting topic for a presentation! Here are three ProfNet experts who answer all your questions about the… Read More
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be. While thousands of other publicists and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More
Pros and cons of free publicity in newspapers, magazines
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity. * * * When it’s time to launch your next promotion, and free publicity is an important component, know the… Read More
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More
Pitching magazines? Tips for a compelling subject line
Writing the email subject line is often the most difficult part of pitching a magazine. But not if you use this tip, one of more than 30 that I shared during the webinar on “How to Find Your Way into Glossy Magazines.” (The replay is available.) Here’s the tip: When writing the subject line, follow the… Read More
How to pitch your new product to magazines
You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her. Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More