As airlines go out of business and consolidate, their inflight magazines are disappearing or shrinking, making it tougher to use these publications in a publicity campaign. When I flew United over the weekend, I noticed an easy way to increase your chances of getting publicity in Hemispheres, their inflight magazine. This tip also applies to… Read More
Print Media
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More
Pitching magazines? Tips for a compelling subject line
Writing the email subject line is often the most difficult part of pitching a magazine. But not if you use this tip, one of more than 30 that I shared during the webinar on “How to Find Your Way into Glossy Magazines.” (The replay is available.) Here’s the tip: When writing the subject line, follow the… Read More
How to pitch your new product to magazines
You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her. Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More
Nominate a newspaper for a notable idea, achievement
Don’t be surprised if the newspaper, as we know it today, is gone a decade from now. But before it disappears, let’s give the newspapers that do an exceptional job their due. If you have a favorite local, regional or national newspaper that achieved something noteworthy in at least one area this past year, nominate it for Editor &… Read More
Muck Rack lists 140+ journalists on Google+
It’s far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though self-proclaimed Google+ “experts” are multiplying like rabbits. It’s worth nothing, however, that Muck Rack, the site that tracks major journalists and what they’re writing about on Twitter, has listed more than 140 journalists… Read More
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: “I’ve been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don’t hear anything back from them. It’s very frustrating. “I’m attaching a copy of a pitch I sent to a few magazines and would love to hear your input. I’ve… Read More
How to read Wall Street Journal, NY Times online for free
I’m always reluctant to link to articles in the Wall Street Journal from this blog—or from my ezine, The Publicity Hound’s Tips of the Week—because you can read them online for a short time, and then the newspaper puts them behind a paywall. But did you know you can still beat the system? BusinessInsider.com has… Read More
CEOs: Unusual hobbies, collections? Forbes wants you
Think beyond the office when you’re pitching stories about yourself or your company to journalists and bloggers. If your CEO has an unusual hobby or collection, Kym McNicholas of Forbes wants to know about it. She’s an anchor/reporter for the Forbes Video Network and reports and produces mostly video business stories. She she also contributes to… Read More