Boston-area Publicity Hounds will have a new magazine to pitch in November. It’s called “Lola,” and the free magazine will debut in 800 locations throughout greater Boston. Boston Globe Media, the publisher, calls it an “on-the-go lifestyle magazine that brings Boston women a best friend’s take on everything and anything that can make local life a little… Read More
Publicity Blog
EzineArticles.com adds 27 niche categories
EzineArticles.com, the granddaddy articles directory, has added 27 niche categories for your articles. The niches are within these more general categories: Arts & Entertainment Business Computers and Technology Finance Health and Fitness Home Improvement Home and Family Internet and Business Onine Legal Real Estate Recreation and Sports Relationships Self-improvement Shopping and Product Reviews Travel and Leisure… Read More
Social media consumers must be fed—here’s how
I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull”… Read More
Virtual assistant can relieve you of publicity grunt work
The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of income. If you’re frustrated that you don’t… Read More
Donate a prize for publicity at ProBlogger
There’s a clever promotion that’s tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to their blogs. The blog is celebrating its third anniversary, and Darren Rowse is asking readers to donate significant prizes—everything from cash to iPods—and generate some great publicity. Call me nuts,… Read More
Fitness pros’ healthy snack bar needs promotion ideas
Jim Labadie of North Palm Beach, Florida writes: “Our company has launched what we feel is the best tasting snack bar on the planet. It’s called Prograde Cravers, and we literally sold out of our first shipment in just nine hours after we put them up for sale! “You can see all the video testimonials we have from… Read More
Canadian magazines have their own blog
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who are looking for jobs. Thanks to Meg Weaver of Wooden Horse Publishing, whose excellent ezine tipped us off to… Read More
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More
‘Better TV’ lifestyle show looking for guests
Thanks to Shawne Duperon and her publicity newsletter for this lead. “Better TV,” a daytime nationally syndicated lifestyle show debuting this month, is looking for experts, guests, celebrities, chefs, entertainers and more. If you’re an expert who lives in New York City, or you’re planning to visit there, this is a good lead for you. The show… Read More
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush’s visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University’s Centre for Public Health Nutrition, said Bush’s plate, piled up with surf ‘n’ turf with only a hint of vegetables, was a particularly unhealthy sight. In an… Read More