If you sell a book or other product that’s a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the Minneapolis Star Tribune that ties into what you’re selling. That’s because most buyers for Target live in Minneapolis, where the… Read More
Publicity Blog
Songwriter needs to reach music supervisors, film execs
Tamra Engle of Oakland, California writes: “I’ve worked for over 25 years as a musician. But the ‘rock star’ in the mirror is now in her late 40s, but still able to crank out tunes that TV, films and new media are willing to pay me for. I write songs to pitch to the few… Read More
How to pitch bloggers–21 tips
Darren Rowse of ProBlogger offers a comprehensive list of almost two dozen excellent tips for anyone pitching bloggers. Most bloggers say they hate being referred to as journalists. But when you read his tips, you’ll notice how many of them also apply to pitching journalists.
Entrepreneur’s Almanac features press release tips
When Jacquelyn Lynn contacted me asking if she could include some of my press release tips from the free tutorial “89 Ways to Write Powerful Press Releases” in her book “The Entrepreneur’s Almanac 2008-2009–Fundamental Facts, and Figures You Need to Run and Grow Your Business,” I jumped at the chance. Being included in authors’ books… Read More
FEMA’s phony press conference a PR disaster
Talk about a PR disaster. FEMA, the federal disaster agency, created its own when it staged a phony press conference last week in which FEMA employees posed as reporters and threw soft-ball questions at agency leaders so they could tell us what a good job they were doing at the California fires. During yesterday’s commentary on “Face the… Read More
CVBs, chambers: Bring ‘Ellen’ to your town
Here’s a chance for Convention & Visitors Bureaus or chambers of commerce to strut their best stuff and bring the Ellen Degeneres Show to their town. Ellen is sponsoring a “Wish You Were Here” program. (This is not a contest for legal reasons, claims a PR rep.) It’s a 10-week project to find a city that’s special enough to… Read More
Find a writer with free classified ads
If you’re looking for a freelance writer writer for your press releases, articles, a bio for your media kit, or anything else, Angela Adair-Hoy offers free classified ads in her excellent ezine, WritersWeekly.com. Send her an email and let her know what you need. Her ezine is one of the few I stop to read, no matter… Read More
Learn 5 legal issues for online businesses
If you write articles, create information products, blog or create, publish and distribute any kind of content online, you must know how to protect yourself from the scoundrels who might be tempted to steal your content. My colleagues, Denise Wakeman and Patsi Krakoff, aka The Blog Squad, are presenting a teleseminar on legal issues affecting online professionals. You… Read More
Radio-TV Interview Report gets good reviews
Radio-TV Interview Report, the magazine that TV and radio producers read to find guests, gets mostly positive reviews from speakers who have responded to a question about the effectiveness of ads they bought in that publication. In a recent issue of SpeakerNet News, a free ezine, speaker Jim Bouchard asked readers for feedback on RTIR. RTIR is published by Steve Harrison,… Read More
Holiday gift guide tips featured weekly in free ezine
Every year, newspapers, magazines, TV news shows, newsletter editors, the wire services and even nonprofits feature products and services that would make ideal holiday gifts for their audiences. It isn’t too late to pitch your product for many of these special features. Newspapers, for example, typically plan several holiday gift sections in November and December. If advertising revenue… Read More